“LALA” by Mike Towers was released on March 23, 2023 and later as a single on July 27, 2023 on One World, Warner Latina and Warner labels as the 22nd track of his third studio album La Vida Es Una and entered radio rotation in Italy from 31 August. The song reached commercial success in July 2023, a few months after it was first released as a track from the album. Following a spike in popularity on TikTok at the end of June 2023, the song reached the top five in several countries on Spotify, becoming the highest-ranking Towers song on multiple streaming platforms to date.
“LALA” is a global hit that also peaked at #1 on Spotify and has been in the top 3 of the top 200 for several weeks. Mike is already a star in the Latin American world, having already collaborated with big names in the Latin American scene such as Bad Bunny, Wisin, Cardi B, Farruko, Maluma, Piso 21, Sech, Yandel, Anitta, Daddy Yankee, Selena Gomez, Becky. G (and the list goes on). Also in Italy Name Mike Towers it is not a new name for the general public who have already made GOLD with a song “experiment”. On the occasion of its release this summer album ‘LA VIDA ES UNA’ although it is summer hit “LALA”also conquer the Italian market by reaching 14th Spotify Top 200 Italy and as a result the track of the most continuous days on the Spotify Viral Chart, and at the same time becoming viral phenomenon on Tik Tok in Italy with more than +15 million creations and +8 billion views.
‘LA-LA’ this is a song that captures the spirit of the album”romantic”welcoming body movements and dancing on the one hand, and experimenting with new sounds on the other, in a mix of genres that is not limited to reggaeton, but ranges from alternative pop to afrobeat and reggae.
“I feel like I’ve reached a point in my career where I feel like I’ve reached a new level and I can experiment with these sounds and also give my fans a new experience. – Mike towers