Miranda de Ebro dyes herself pink to fight breast cancer

The Mirandes headquarters of the national entity set up an information tent at the intersection of La Estación’s central avenue and Francisco Cantera, where it carried out a commendable promotional campaign.

Selling a variety of commercial promotional items for charitable purposes is the perfect excuse to attract lots of passers-by to the cause.

It’s not in vain that “thanks to the color pink, tremendous strides have been made in research, prevention, and early detection” ever since the “Susan G. Komen for the Cure” campaign championed the color as a symbol of breast cancer awareness in the early 1990s. .

However, decades later, breast cancer, and cancer in general, has become one of the greatest medical challenges facing humanity.

many challenges to overcome

According to data provided by the World Health Organization (WHO), breast cancer is the leading cause of death among women worldwide. It is estimated that one in eight women will develop breast cancer in her lifetime, which is why raising awareness of the importance of early detection is one of today’s mantras.

“There is still much to be done: promoting greater participation in early detection, reducing the emotional and social impact and conducting more research into complex breast cancer,” explains the association. So, on this day that exudes strength, Milan Da promotes the color pink to mark International Breast Cancer Day. It’s not just its citizens who choose this iconic color.

The Miranda City Council has announced that it will light up the city hall facade in pink so that this color also colors the institutions, because ultimately, the answers to many of our world’s problems can be found in its investment in science. It is not in vain, as GIAFyS-Cancer Koro Quevedo, one of the leading campaigners for Miranda’s cancer cause, claims that while pink represents it, “cancer is not pink”.