Miu Miu chose Gigi Hadid to create Wander and Arcadie bags

Personality miu miu is “original, slightly irreverent, radical, disruptive and authentic” and speaks to women’s emancipation by telling and drawing inspiration from talented, free and independent women. This, together with cool, modern products and trend-setting displays, makes the brand relevant and interesting season after season, so much so that between January and March it rises to the second place in the list of the hottest brands in the Lyst index and increases retail sales by 42 % to 129 million euros in the first three months of 2023. Miu Miu does not support female talents who refuse labels only through Miu Miu Women’s Tales, but also through their latest advertising campaign. dedicated arcade bag

who pays tribute to the work Margaret Keane. American artist known for her paintings of women, children or animals with huge melancholic eyes (her story was told by director Tim Burton in the film Big eyes 2014) inspired footage Stephen Meisel with style Lotta Volkova who they have as protagonists Gigi Hadid And quilted Wander bags and Arcadia. The colors, decorations, overall vibe and stylized poses of the top, which is shown with a brand new bangs and clavicles, are reminiscent of Keane’s aesthetic universe where the everyday can be exceptional and the ordinary can become extraordinary.

Gigi Hadid holds the iconic Wander bag and presents the new Arcadie bag, whose name comes from an idealized mythological scenario in which man lives in harmony with nature, immersed in bucolic forest landscapes. Both models stand out for their versatility, attractiveness and, above all, matelassé. This is a special artisanal process in which the panels are doubled with wadding and stretch fabric and then quilted, which was first launched during the FW 2006 fashion show, has been revised over the years in different sizes and designs and has now become a hallmark. brand.