Moët & Chandon chooses Venice and cinema to celebrate the 280th anniversary of the House

Moët & Chandon Champagne bubbles have been the protagonist of more than 100 Hollywood films, from Billy Wilder’s Love in the Afternoon, with Audrey Hepburn sipping Moët & Chandon, to The Great Gatsby with Leonardo DiCaprio’s famous toast, to most recently The Greatest Showman. . The historical connection between Seventh Art and Moët & Chandon, which began in the 1930s and was cemented by the enthusiasm of international stars who, over time, were fascinated by the House: from Cary Grant to Paul Newman, from George Clooney. Scarlett Johansson, Just to name a few. A connection that Moët & Chandon renews by accompanying the Venice International Film Festival n. 80, on stage at Laguna for several days (closing September 9).

A round figure, like that of the House, which in 2023 celebrates its 280th anniversary, celebrated inopening of the Venice Film Festival with a limited edition bottle of Jéroboam Grand Vintage 2004, aged in the cellar for over 15 years and shared with VIPs at the opening dinner of the Festival, which has already become an important milestone of Moët & Chandon’s anniversary, as it is able to reflect a unique combination of maturity, complexity and charisma, making it ideal to celebrate this extraordinary connection with the world of cinema.

However, the 280-year milestone will also be celebrated with a gesture of generosity through the “Toast to the Cause” format, introduced in 2009, in which Moët & Chandon guests toast with a mini Moët to cement the commitment. Homes in support of a charitywhich enlivens the most prestigious international events of which the brand is a partner. The Venice International Film Festival is raising issues of inclusion and diversity by continuing its collaboration with one of the most active non-profit organizations in raising awareness and education on the topic: the Diversity Foundation.a non-profit organization committed to spreading a culture of inclusion and promoting the values ​​of people across gender, gender identity, sexual and emotional orientation, age, ethnicity and disability, promoting a vision of the world that values ​​diversity and difference. values ​​and resources for people and companies.

Focus – the history of Moët & Chandon

Moët & Chandon was founded in 1743 by Claude Moët and became internationally famous thanks to his descendant Jean-Rémy Moët, who dreamed of “sharing the magic of champagne with the world.” From the royal court to the red carpet, from Studio 54 to the Grand Slam, Moët & Chandon has always brought people together to celebrate exciting, magical and extraordinary moments. With the largest and most diverse vineyards in the region, the Maison offers a versatile and versatile portfolio of sparkling wines to suit every occasion and taste, from the iconic Moët Impérial to the Grand Vintage Collection, from Moët Rosé Impérial to rMoët Ice Impérial. As part of Moët & Chandon’s long-term sustainability programme, Natura Nostra, the Maison works to protect the region’s biodiversity, and since 2009, Moët & Chandon has also supported charitable initiatives through A Toast to a Cause. For nearly three centuries, Moët & Chandon has been the champagne of choice for celebrating historic moments or personal moments of great significance, punctuating each toast with a subtle fizz.

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