«We are only at the beginning but it is a good start. In fact, more than good: I would say excellent». want to talk Robert DeLucaCEO of Live Nation ItalyMarket leading promotional agency in Italy currently dividing itself between tours Vasco Rossi on the way to the Stadio Olimpico (16 and 17 June), tiziano ferro San Siro (15, 17 and 18 June) and towards the festival florence rocks (17th and 18th June) which people will like WHO And Maroon 5,
“I am also one of those who argue that in the end the accounts are settled”, De Luca underlines, “However, if we have to look at partial results, we must say that we have sold 2.8 million tickets. . Most of our summer’s popular events have been sold out, testifying to the extraordinary desire for live music registered by the public. Already 2022, the year of reform, has been quite indicative. But in that case there were many concerts that covid were to be held over a two-year period of 2023. The summer of 2023 attests to the unprecedented demand for the show ».
Demand is known to meet supply « and our offer from May to September this year is quite clear. If we talk about Italians, apart from Vasco who has always made his story, it is mandatory to mention the stadiums of Tiziano Ferro and marco mengoni, we have internationals that start Distasteful game With his highly anticipated tour heading to Naples for two dates and three more to Milan. We have weekend At the San Siro Racecourse, the return of depeche mode They were able to sell 150,000 tickets for shows in Rome, Milan and Bologna, but also guns N Roses, there are more festivals: just think of the Firenze Rocks and i-day who will see the engagement at the San Siro Racecourse Florence + The Machine As far as black keyspassing through travis scott,
There is a lot of work to be done at Live Nation, following the resumption of live shows in a second summer, with face-to-face meetings to address the problems the sector has now learned to deal with. «Compared to 2019», underlines De Luca, «production costs have increased by 30, 35, in some cases even 50 percent. First and foremost the fault of raw materials and energy».
Then there is the issue of skilled labour, which is becoming increasingly difficult to contain after the lockdown: «Just imagine that I had to set up a three-person office to recruit workers from countries like Hungary, Poland, etc. Czech Republic and Slovakia in abundance. We are talking about special profiles, such as riggers. What we had before Covid was enough for us. After that we saw a scattering of many skills as many of those children moved on to do something else in the meantime. And because the number of shows, fortunately from our side, has increased manifold ».
De Luca reiterates that live music, thanks to this explosion of demand, «is increasingly a formidable multiplier of the local economy. However, despite this, we are treated unfairly by the public decision maker. We are drowned in bureaucracy. To say: in these periods I do 50 signatures a day. It would require lightening the burden of bureaucracy and serious tax relief for the sector. Not for anything else”, the promoter concluded: “We are the only live music that doesn’t cost the state anything. And that, on the contrary, generates growth and creates jobs».