more than half of American adults are fans of it

Taylor Swift has made inroads with over half of the American population but go see specifically which one. This was revealed by a survey carried out by the market analysis company Morning Consult.

According to statistics – conducted from 3 to 5 March 2023 on a representative sample of 2,204 US adults – 53% of those interviewed declared themselves fans of the pop star.

The poll was conducted ahead of the pop star’s new tour, Eras, which kicks off this weekend (March 17) in Glendale, Arizona. A photograph, according to the agency, “of one of the most passionate fandoms of music”.

Taylor Swift posted last October Midnights leaving behind what has been called its “indie phase”. As we have analyzed on these pages, the American singer-songwriter has returned to the mainstream by opting for a work with confidential traits that has marked new heights in terms of streaming and popularity.

But who are the singer’s fans? The identikit is easy to say, they are mostly “millennials, white, suburban and democratic” and among the records released so far the most loved are also the most historicized ones.

1989from 2014, which includes songs such as blank space“, Wildest Dreams And Shake It Off, is their favourite. In second place was the debut of 2006. The complete ranking is available on the site of the market analysis company.