Was a child terrible with a capital E and T. And she will continue to be so, because this is how her nature is: visionary, eclectic, brilliant, irreverent. 47-year-old American designer Jeremy Scott leaves the creative direction of Moschino, the latest collection presented on the catwalk showed this February during Milan Fashion Week. Communicated like a bolt from the blue, the fashion news closes an extraordinary chapter for the Italian fashion house, which is now inevitably ready to write another.
«These ten years at Moschino have been a fantastic celebration of creativity and imagination. I’m really proud of the work I leave behind,” announced the Kansas City-born designer. Years of pure and absolute creativity, brought to maximum expression on the catwalks and on the red carpets: unforgettable, and perhaps most of all, is that of Katy Perry at the 2015 Met Gala, who walked the starry carpet in a look matching that of her date, Jeremy Scott himself. And how can we forget the most scenic television moment of 2023, Chiara Francini at the co-hosting of Sanremo 2023 in three custom-made Moschino looks.
Met Gala 2015. Jeremy Scott and Katy Perry.
«I would like to thank Massimo Ferretti (President of AEFFE SpA, ed) for having granted me the honor of leading this iconic maison – continues Jeremy Scott. – I would also like to thank all my fans around the world who have celebrated me, my collections and my vision. Without you, none of what happened would have been possible.” An (extraordinary) vision always daughter of his era and mirror of the present: Jeremy Scott deserves credit for having translated the most emblematic elements of pop culture into fashion concepts – and sometimes even in an irreverent way, such as Barbie, Spongebob and McDonald’s. An expressive key that has made her fashion and stylistic code understandable to everyone.
Moschino Fall-Winter 2024/2015.
«I’m lucky to have had the opportunity to work with a creative force like Jeremy Scott – concludes Massimo Ferretti. – I want to thank him for his ten-year commitment to the Maison Moschino and for launching a distinctive and joyful vision that will forever be part of Moschino’s history».
Waiting to find out which – and where – Jeremy Scott’s new chapter will be, bets are accepted as to who will take over the reins of Moschino. Unless plans change, the Spring-Summer 2024 collection will be shown in September during the next Milan Fashion Week and will see the debut of a new creative director.
Jeremy Scott al Vanity Fair party after the Oscars 2023.
The decision of the new appointee will obviously also depend on the brand’s strategy: Will there be a return to origins? Before Jeremy Scott’s debut in 2013, the house was directed by Rossella Jardini, Franco Moschino’s right-hand man when he started in the 1980s and then creative director for twenty years. If the brand was oriented towards a return to the past, the possibility of drawing on an emerging name should not be excluded, perhaps the right arm of an established creative director. Just as happened in Gucci, whose appointment finally fell to Sabato De Sarno, Pierpaolo Piccioli’s longtime right-hand man in Valentino.
Rossella Jardini led Moschino for twenty years until 2013.
But it is also possible that the maison wants continue to experiment with the essential Moschino irony. A not easy track, on whose development Jeremy Scott had repeatedly expressed himself as follows: «I don’t speak Italian, but I do speak Moschino», or «I don’t speak Italian, but I do speak Moschino’s language» .