What you need to know:
As of July 2023, the Charlotte Hornets are no longer owned by Michael Jordan
over the years Charlotte Hornets recognized for the simple fact of being affiliated with Michael Jordan That’s all, and the fact that this team has been a sleeper hit in the NBA in recent years, we’d be better off not even talking about the playoffs.
But as of July 2023, the team no longer belongs to Jordan and will be transferred to Rick Schnall and Gabe Plotkin before the start of the 2023-24 season. A historic agreement was signed, The first influencer-sponsored team: MrBeast.
MrBeast is world-famous for his unique presence on social networks, where he often Give away lots of money. Among other quirks. your real name is Jimmy Donaldson, He is from Greenville, North Carolina; Since 2012, he has been posting videos on YouTube.
MrBeats enters NBA
It is currently recognized as YouTube with the most subscribers in the world, with a total of 188 million. It has 350 million fans across four major platforms: YouTube, TikTok, X and Instagramand thanks to its relationship with the place of production, it became a sponsor of the city’s team, the Hornets. Through one of the Feastables companies.
Feastables is a snack company (making gummies, chocolates, cookies, etc.) founded in January 2022 and has made $10 million in profits in its first few months, starting with the 2023 NBA season Will appear on the front of Hornets uniforms.
How much will MrBeats pay to play for the Hornets?
So far, the exact number of the agreement has not been released, but the signatures that appear on the uniforms The NBA typically pays $20 to $30 million a yearSince 2017, the league has approved the use of branding on jerseys to strengthen teams’ financial health.
For now, the new Hornets government has triumphed with this deal.How much remains to be seen They will be drawn in the regular season if they earn at least one spot in the play-in tournament.