MTV Vmas 2023: Shakira for Video Vanguard Award

International Grammy and Latin Grammy-winning star Shakira will receive the coveted MTV Video Vanguard Award from Toyota. This is the first time this award has been given to a South American artist. Shakira will accept the award and perform on the MTV stage for the first time in 17 years at the 2023 VMAs, which will be broadcast live from the Prudential Center on the night of September 12-13.
The four-time VMA winner, who brought home her first Moon Persona in 2002 for International Viewers’ Choice (North Latin America), received four nominations this year for Best Collaboration, Best Latino (x2) and the coveted “Artist of the Year”
“Shakira is a truly global force who continues to inspire and influence the masses with her unique musical prowess. She is a trailblazer for women around the world and one of the first female artists to lead the globalization of Latin American music,” said Bruce Gillmer, President of Music, Music Talent, Programming and Events at Paramount and Director of Content, Paramount+ Music Division. “His huge impact on the music landscape will be lasting as he continues to create and entertain at the highest level.”
This year, Shakira became the first female artist of all time to debut in the top 10 of the Billboard Hot 100 with the Spanish-language track “BZRP Music Sessions Vol. 53” and again with “TQG” a month later.
Shakira recently made history by taking the top three positions on the Billboard Latin Pop Airplay Chart, a feat never before achieved in the chart’s nearly 30-year history.
Earlier this year with “BZRP Music Sessions Vol. 53” it broke 14 Guinness World Records, including the most streamed Latin song on Spotify in 24 hours, the most viewed Latin song on YouTube in 24 hours, the fastest Latin song to reach 100 million views on YouTube. and the most played Latin song on Spotify for the week.
Previous winners of the Michael Jackson Vanguard Award have included Beyoncé, Nicki Minaj, Madonna, Janet Jackson, LL Cool J, Jennifer Lopez, Rihanna, Justin Timberlake and Missy Elliott.
David Bowie, The Beatles and director Richard Lester received the award at the first VMAs (1984).
Many of Shakira’s memorable moments at previous VMAs, including her unforgettable VMA debut in 2002 performing “Objection (Tango)” with belly dance moves and an impressive crowd. in Spanish, captivating fans with the song “La Tortura” featuring. Alejandro Sans.
The Colombian superstar’s last VMA performance was in 2006, when she teamed up with colleague Wyclef Jean for their #1 hit “Hips Don’t Lie”.
After his first win in 2000, Shakira’s dominance in several VMA categories included a repeat win for International Viewers’ Choice (North Latin America) in 2002, as well as three other nominations in the same category.
The 30-time VMA nominee recently took home the coveted Moon Man in 2007 for his most amazing collaboration with Beyoncé in Beautiful Liar.
This is Toyota’s fifth consecutive year as a VMA sponsor and the first consecutive year associated with the Video Vanguard Award after four years of remote performance sponsorship of the Toyota Stage.
To celebrate Shakira’s iconic and important career, as well as the upcoming Video Vanguard tribute and performance, MTV and Toyota will celebrate the honor with long-form music content produced by Paramount Brand Studio that will debut during the VMA broadcast. a party for Shakira fans on the night of the show and never-before-seen behind-the-scenes moments that fans won’t want to miss. “Toyota has partnered with the MTV VMAs to bring innovative and memorable performances to the show for five years,” said Jessamyn Merrill, General Manager, Media and Digital Relations, Toyota Motor North America.