What the fast-fashion giants have in common H&M and the French fashion house founded by Thierry Mugler? At first glance, perhaps very little, but if you dig deeper, both had and still have a pioneering approach to fashion.
With the body positivity of Mugler, avant-garde and haute couture fashion shows, in the exaltation of a visionary, futuristic, essential beauty, we had a taste of a new idea of sexyness. On the other hand, H&M has also been strongly pioneering in its field of operation, making itself known throughout its creative history thanks to numerous collaborations with leading designers such as KENZO, Maison Margiela, Stella McCartney, Jimmy Choo, Karl Lagerfeld and Versace.
Continuing with its line of collaborative projects with fashion houses, the fast fashion giant has announced in the last few hours the partnership with Muglermade up of structured silhouettes, square shoulders, attention to the waist, in a proposal that ranges from clubbing to tailoring.
The brand of French origin, whose garments have been worn by celebrities such as Kim Kardashian, Cardi B and Kylie Minogue, has certainly gained a large share of popularity in recent years, as well as H&M, which has attracted over the past seasons numerous buyers willing to endure hours of queuing to grab the items of their exclusive collaborations: we can therefore expect a similar level of interest for the debut of the new partnership collection.
The collaborative line curated by Casey Cadwallader will be officially available starting fromMay 11th.