The Netflix just issued a formal apology for the marketing launch of the film lindinhas, (Cuties), directed by French filmmaker Maïmouna Doucouré. The film had its world premiere at the Sundance Film Festival, in which it won the World Dramatic Film Direction Award.
Netflix began to receive harsh criticism of the film after releasing a poster last Tuesday (18), considered by many people as an attempt to sexualize children.
The plot tells the story of Amy, an 11-year-old girl who joins a children’s group of dancers known as “As Fofas” at school. The girl’s artistic work begins to awaken her femininity early, causing embarrassment in her mother, a conservative woman.
See the controversial Netflix poster below:
Faced with the various demonstrations on social networks, Netflix said it was “deeply sorry for the inappropriate art”. The streaming giant also acknowledged that the original poster was not an accurate representation of the film.
See the apology below:
We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.
— Netflix (@netflix) August 20, 2020
The release of the film in theaters occurred normally in France yesterday (19) with a different poster than the one presented by Netflix.