June 29, 2023
Georgina Rodriguez, Argentine model, influencer and TV personality, has been chosen as the face of the new autumn-winter 23 advertising campaign from Guess and Marciano. It was directed by Paul Marciano, creative director of Guess Inc., and photographed by Italian photographer Nima Benati, nominated for a Forbes Under 30 Award in the Arts & Culture category.
“We wanted to capture a typical day in the life of Georgina, revealing all the glamor of the everyday life of a true superstar,” explains Paul Marciano. Inspired by the luxury of Georgina’s world, the campaign was shot at the historic Hotel Santo Mauro in Madrid, built in the 19th century. Set against the backdrop of the hotel’s lush private gardens and royal suites, Georgina shines as a modern “It girl” with star-studded charm and a heart of gold.
In this campaign, Georgina, who perfectly reflects the ideal of a strong, sensual and emancipated woman proposed by Guess and Marciano, expresses the spirit of the new line with her unmistakable attractiveness. A collection featuring a wide selection of elegant and fashionable clothing, feminine and sexy dresses, knitwear and combinations with shiny and velvety textures with cuts that highlight the curves. The magnificent interiors of the rooms and gardens of Santo Mauro provide the backdrop for the clothes of the new collection.
“I am honored to be chosen as the protagonist of this new campaign,” says Georgina Rodriguez. “I love this brand and its values. I love wearing his clothes because they make me feel emancipated and sensual, they show a different face of femininity and express a timeless essence.”
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