Enviable, unique. In a world of spies or people who are always online disabled are our new snobs. Perhaps because the neglect of social networks is primarily a habit of rich or Hollywood people. Except for the tech moguls, the Musks and the Zuckerbergs—Twitters and Instagrammers for work—social media isn’t used in the world of luxury.
Bernard Arnault (president and CEO of LVMH, multinational owner of Louis Vuitton, Bulgari, Fendi, Céline, Loro Piana and seventy other high fashion, watch, wine, publishing brands), the king of billions, who this year surpassed the CEO of Tesla, he even hates send letters. How Sandra Bullockwho hates the online life where “everyone plays to get better”. Hollywood actress sees in every way: descending glory with sunsets and sabers of champagne. Maybe it’s because Bullock got lost along the way with the Tik-Tok-Tok dancers (more than riches and a tall ass, she doesn’t know, now it’s a competition). However, the matter is different. Because the contemptuous posture of the highest paid actress in the world (Forbes 2010, 2011, 2013) – like Arno’s resistance – explains the exact philosophy of divided people. That is, all anti-socials, certainly not rich and not Hollywood, who say goodbye to online life.
“Paris is more beautiful without social media”
If TikTok obsession among teens is on the rise and Instagram and Whatsapp remain stable – almost universal usage: 90 percent for one, 98 for the other (according to the Iard Research Institute’s Adolescence Lab on a sample of more than 10,500 Italian students aged 13 to 13 years). and 19; 2021) – and if Web 2.0 is still strong, the one who runs away will not post Vuitton, but will be Arno at heart.
“I don’t care about others.” This is the most repeated phrase in our little offline journey. In what way are you not interested? “I don’t want to know what others are doing or where they are,” says a French literature graduate student who forced Instagram to post almost one photo a day just a few years ago (the attackers even suspected she was buying followers). . Her presentation was beautiful, radiant. About Pythagorean symmetries: urban architecture and lavender fields on study trips to Provence. Clara, who is now doing research in Paris, will surely be able to showcase her life given the social network’s oleographic vocation with Eiffel Towers, croque madames, Amelie and any such tics. But she doesn’t. He says Instagram is taking up “unearned time” and defocusing search. He used to go to parks almost only to take pictures of books (they had a good backdrop). According to him, he felt like the author of his own story. But self-narrative is necessary for life, it exists even without social networks. “Besides, living in Paris without social networks is difficult. But prettier.”
In fact, story after story, “Paris Without Social Media” looks like a novel. Away from the Tower, the Menilmontant wind is already blowing. About multi-ethnic bohemian neighborhoods – neighborhoods she frequents – where the world is filled with indie music, where everything is “a bit hipster”, and where the lack of social media is perfect for telling alternative stories. With a snobbish storyteller we’re certainly jealous of – we’re tied to Instagram for work (because otherwise the world will slip away from us).
In an article published a few years ago, the Guardian spoke of the then unconnected 25 percent of millennials: among American respondents, a common remark was the realization that social media could be dispensed with for the complacent preference for books and newspapers. Iconic items like vinyl: essential items for those who like to stand out.
Don’t control, don’t control
After self-narrative, neosnobbery puts the theme of control, which gives Gwyneth Paltrow for our friends it is very cordial. Paltrow, a guest on the Late Late Show last January, lamented the 1990s. That is, years when “New York without social media” could “talk about cocaine, go to bars and dance on tables without smartphones (…) go out and walk home with strangers no one knew about.” By the way: the cornerstone of snobbery is a mellifluous indulgence in vices and deviations (Camilla Sederna, Snob). In this sense, the 1990s became the swan song of humanity. Especially when you think that today, always on social networks, rock stars do not drink or take drugs: no vices and deviations. Rather, they brag about the life of the government, as an accountant likes.
To avoid envy
The head of Maneskin, so to speak, reassures that the drug does not know where he is at home. Not to mention the now-former Donna Maneskin, whose periods we follow—again via social media—Georgia Soleri chronicles her endometriosis cramps through her poetry. Well, unconnected people seem to hate celebrity accountants and accountants posing as stars. And in general, they hate having to consider all ethical considerations when sharing their lifestyle, which in a long episode, filmed during an overseas vacation, ends right in their underwear. In short, they choose not to pursue what they consider to be a public means of fame. A kind of coach of success, full of desperate people, where, – explains the doctoral student of the Sorbonne, – “you do not live, but lived.” What did you live? “From the desire to brag, from the anxiety to check… For example, when you check the profile of Chiara Ferragni.”
And here is the goal: a girl from Cremona (with other Chiares: Biazi, Nasti, etc.), who with her handbags anti-snob from Bel Paese, a provincial elevated to the world. Ferragni, a genius in his own right, meanwhile surprised Andy Warhol.: because on social networks, better than on TV, anyone can become famous for more than a quarter of an hour. Thus, its success proved that the social network is inherently anti-snobbish. Because it gives everyone the illusion that they are secular people. Even if from your sofa. But in this collective suspension of disbelief that makes one feel famous beyond a thousand followers, there are those who don’t believe it. And he prefers transparency to powerful people.
“Why should I look at Ferragni’s profile?” asks another corporate woman who first deleted all bikini photos from social media and then directly deleted the profile. “None of his followers will ever be able to afford such a wardrobe and such a vacation. Or maybe not even the same physique. Social media only fuels envy. I don’t want to be a part of it.” And here comes the correct and inexorable stigma of a snobbish miss. With anthropological superiority over those who walk in bewilderment from dolls and handbags.
Dream-dazed lives will always be poor, you mean? “This is a form of masochism, these are lives beyond our reach. Then think of those who constantly check on the likes of those who care for them or those who abandoned them. And here comes the topic. Because the disconnectors we are talking to are not Hindu vanaprasthas going into the forest. No mystics or desert fathers. They are precisely the snobbish ladies among us. Like us, they love, eat, drink. They mate without Tinder and without worrying about where he is or what he is doing. They cultivate detachment from the judgments of others. Like all men, or like Epicurus, they enjoy the “hidden life” which is the root of all charisms and symptomatic mysteries. And speaking of snobs, they will correct the canon Gianni Agnelli. Who at the time of the first cell phone gave it to the driver. You hate Umberto Ecowho entrusted him to his assistant on the principle that in love, as in work and in life, the one who runs away (at least for a while) wins.
Unrelated today change codes to snobbery. Traditionally an exhibitionist focused on the clothes and thoughts of others, today the snob has realized that in the world of lingerie you need to wear sunglasses. Know how to hide, know how to disappear. In fact, to have more charisma and symptomatic mystique.