niche perfumery you need to know

Artistic perfumery meets the artistic avant-garde with the creations of the French Maison Ex Nihilo. Following the thread, he experiments with new languages ​​and expressive methods, which leads to a shift away from the dominant practice towards a more developed sensitivity. The meeting takes place at some select Ex Nihilo boutiques and at the rue Saint-Honore boutique in Paris, where you can create your own personalized fragrance with the personalization offered by high-quality raw materials and pale iris and vanilla absolutes. Bourbon, Rosa Centifolia from Grasse, etc. And this is thanks to osmological technology: exclusive to the perfume house, which allows you to weigh and mix the different ingredients contained in a fragrance with the utmost precision, and also allows everyone to access the creative laboratories through an interactive ritual . The meeting of artistic perfumery and the avant-garde also takes place in the new, latest Ex Nihilo fragrance, created in honor of the tenth anniversary: ​​Blue Talisman.

Designed as a hypnotic gem, Blue Talisman is an olfactory statement. An avant-garde fragrance, a symbol of infinite spiritual energy. Conceived and designed as a talisman and a work of art, both in substance and in the appearance of the bottle and the box it is enclosed in, it was created by Jordi Fernandez, a self-taught perfumer. Nose, already the creator of three Ex Nihilo fragrances, draws inspiration from the beauty of the Spanish landscape from where it originates to create sensual experiences that bring well-being and happiness. Blue Talisman combines the subtle freshness of pear and bergamot with abstract and soft musky and amber notes. An olfactory avant-garde of fascinating and numerous facets.

Benoit Verdier, because we are avant-garde

To better understand the art of Ex Nihilo perfumery and in particular the new Blue Talisman fragrance, it is advisable to first visit the Museum of Modern Art in Paris. Collected here are some of the works that have been a constant source of inspiration for the brand since its inception in 2013. It is also useful to talk to Benoît Verdier, one of the founders of the Maison along with Olivier Royer and Sylvie Lode.

What works is the Blue Talisman perfume associated with?

Definitely a David Lynch movie. Hypnotic, dark, surreal.

Blue is a mascot color. What does this fragrance want to show?

Blue is known as a peaceful, relaxing, powerful color without being aggressive. We want to emphasize its mystical aura and the fact that it is a very French color. Symbol of the jewelers of Place Vendôme.

What do Ex Nihilo and Blue Talisman have in common with the avant-garde movement?

The artists who most strongly influenced the creation of the Blue Talisman, both legally and aesthetically, are the American Dan Flavin, the pioneer of light, and Yves Klein, the absolute pioneer of blue.

What does it mean to be the avant-garde in perfumery?

It means experimenting, having new ideas. Be first. Creating fragrances that no one expects. None of us, the founders of the brand, studied in classical perfumery schools. And the noses of our creators come from different backgrounds and experiences, which allows us to always create something new.

What are your most advanced ingredients?

Synthetic and sustainable products sourced from our verified laboratories. Like Ambrofix with incredible strength or Agarwood.

Your perfumes always have iconic names that use very strong and effective words. I think, for example, of Fleur Narcotique, Hailey Bieber’s favorite fragrance, or Sweet Morphine, Atlas Fever, etc. Why?

I come up with the names of perfumes myself. The most famous fragrances have great names. I believe words are as powerful as smells. They can be just as provocative and exciting as fragrance notes.

What is the power of spirits?

It’s how we present ourselves to the world. The smell is more important than the image. Even though I am a visual person and fascinated by works of art, photographs, films, I believe that it is the scent you wear and the way you smell that really represents you.