Nike Book 1 Debuts in “Shattered Colorway”: A Tribute to Michael Jordan’s Iconic Moment
Paying homage to basketball legend Michael Jordan’s iconic moment in 1985, Nike releases the Book 1, endorsed by Phoenix Suns player Devin Booker, featuring “Broken” Color matching”. The colorway features a mix of black, orange and white, perfectly echoing the Air Jordan 1 sneakers Jordan wore when he shattered a backboard during an exhibition game in Trieste, Italy. This unforgettable event not only ended the game with Team Jordan leading 113-112, but also cemented the legendary status of the Air Jordan 1 sneaker.
Devin Booker’s Book 1 comes in a “Broken Colorway” that pays homage to Jordan’s undeniable impact on basketball and his enduring legacy. The colorway symbolizes Jordan’s strength, athleticism and his place in the game. The tribute also marked a comparison between Booker’s playing style and Jordan’s, further enhancing its significance. The sneaker has received critical acclaim and is expected to perform well in the market, with two colorways set to be available to the public starting in Spring 2024.
The story of the shattered backboard was a turning point in sports marketing and Michael Jordan’s career. The sneaker on the left, worn during that game and containing shards of broken glass in the sole, was auctioned at Christie’s in 2024 for $615,999. The sale was one of the highest ever for a basketball shoe, underscoring the significance of this moment.The event has been in existence for over 35 years and continues through programs such as nike book 1.
In addition to releasing the “shattered colorway” Book 1, Nike is also launching a “Dingy Grey” colorway of the Nike Dunk Low as its first lifestyle sneaker of 2024. The release underscores the Nike Dunk’s enduring appeal and shows consumers prefer older models. The aesthetic of their sneakers. With the expected success of the Book 1 and the positive response to the Dunk Low “Dingy Grey,” 2024 looks promising for Nike.
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