Movements that say no to the bra: from “No bra” to “Free the nipples”
The female nude has long been the subject of artistic representation, changing its aesthetic canons over and over again. Breasts in particular have always been considered a value associated with fertility and sensuality., an ambivalent symbol of purity and sin. Despite the artistic depiction, over time it became necessary to cover and hide the chest.the thesis put forward (so far) has been about modesty and a very vague notion of “good taste”.
Sarah Ventura: “The body is an art”
This is how, in 1913, an invention appears that frees women from the restraints of the corset: at a debutante ball in Manhattan, a New York socialite Mary Phelps Jacob creates the first bra prototype using silk handkerchiefs and ribbon. Thus was born one of the most loved and hated accessories women. The bra, in fact, clearly shares women’s opinions, there are those who can’t live without it and now there are so many models on the market that they can be adapted to any need, but there are those who simply cannot tolerate irritation and inconvenience in the name of supposedly “good taste” and social pressure. It was in the 60s that women first rebelled against the dictates of the bra, in the avant-garde spirit of the time. the first feminist movements to challenge societal demands and give life to the first No Bra movement., icons of the era at the forefront were Jane Birkin, Bianca Jagger, Brigitte Bardot and Debbie Harris. If feminists in the past have fought for emancipation of the female body and defeat these obsolete dictates of society, it is still relevant today and is the basis of a later movement, always associated with the breast and its public display. called “Free the nipples” (literally “free your nipples”), was born in 2015 and appeals against legal bans and censorship of female-only nipples on social media as well as in public, where in some places topless walking is still taboo or even forbidden. The campaign has received a plethora of responses, from celebrities to fashion brands.
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Without a bra: the most iconic moments in fashion
The fashion world, and some brands in particular, have always been big supporters of No Bra. V In 1966, Yves Saint Laurent created the nude. introduced a model in a transparent blouse without a bra in the autumn/winter 1994 collection. Vivienne WestwoodKate Moss wears a corset on the catwalk that completely exposes her breasts. Madonnaduring the AMFAR AIDS Research Benefit from Jean Paul Gaultierwearing a designer ensemble with a plunging neckline that shows off her bust and more Prada, Alexander McQueen, John Galliano and many other brands are clearing customs more and more “Without a bra”.
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From Rihanna to Gillian Anderson, women who choose to go braless
Even actresses and celebrities have been fighting for a no-bra look for a long time. Jennifer Aniston, on Friends, she wears braless t-shirts, tank tops, and tank tops very often in perfect 90s style, as well as Samantha in Sex and the City“. Today Rihanna, Kendall Jenner, Zoë Kravitz, Bella Hadid and Chiara Ferragni with their shots, they promote an elegant and comfortable style without a bra. In a recent interview, the star of “Sex Education” and “The Crown” Gillian Andersonwho has always been active in breaking taboos associated with the female body (as in the case of menopause), she said. say goodbye to bra foreverand like her, many other post-pandemic women have decided rejection of social pressure in favor of comfort.