Not Girl Summer: From Hot Girl Summer, How We Went to a Summer Defined by Hashtags

Not Girl Summer: A recap of the hashtags and meme iconography that made our summer history, starting here hot girl summer

It’s the hottest summer ever, heatwaves turn into storms HeatThe cost of
life price has gone up dating It is exhausting, distressing events, existential crisis etc. It seems no single hashtag or trend has been able to label our summer, Gone are the days of the hot girl
Summer, wild girl summer is just a hazy memory and we’re mourning the loss of the trend
Coastal Grandma (in which we loved dressing up as rich grandmas with a beach house). Here’s a quick summary of how we scrolled down to the summer of 2023, where Everyone is in their own era.

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2019 – Hot Girl Summer

“It’s a hot girl Summer, so you know she lit it, real ass bitch, know she lit it, hot girl Summer so you know she lit it, yeah, real ass bitch, know she lit it,” Nicki Minaj and Ty Dollar sang. hot girl summer, It was the year 2019. The word lockdown was not a part of our vocabulary and TikTok was still considered an evolution of Musical.ly. The title of the song released by Megan Thee Stallion with Nicki Minaj and Ty Dolla $ign became a viral catchphrase to recognize the desire for something more. Hot Girl Summer calls for more sex, more power, more self-care and less concern for others

: A pause, languor and improvisation, a constant improvisation. A summer when you’re in charge of your own happiness, according to Urban Dictionary. “Go after your goals and no one will mourn.”

2020 – Waxed and Waxed Summer

« She told me she was ‘waxed and waxed, and ready to go’ / Was waxed and waxed and she ain’t
Spade / He has just been vaccinated / The inner spade has been activated». Summer 2020. By now we all know Megan Thee Stallion, her song Uncultured This has been a major part of our lockdown. If we’re lucky, we spend three months baking banana bread and watching the series tiger king, Theoretically, by June 2020 we were all set for a new Season of love, We were all vaccinated and shaved, but only a few of us actually reached the conclusion, the rest stuck between the green pass and the Plexiglas. Overall, we unwittingly walked around the concept of “Hot Girl Summer”: it was Masked summer, complicated travel, social distancing at the beach, uncertainties about the future, and crazy-tasting kisses and tampons.

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2021- Hot Girl Summer (2nd ed.)

It was Hot Girl Summer for the post-Covid world. bridgerton was a partner
An unexpectedly sultry winter 2021, violin renditions of pop songs, sex on empire couches and corsets made most singles realize that they were, in fact, single and housebound. featured the summer of 2021 delusional fantasies, the heat of (effective) freedom: Will another wave of Covid in autumn imprison us again? Will we be sitting alone in our apartment watching Netflix and Duolingo? We’d better go out and live our best lives with no excuses.

2022 – Feral Girl Summer

The word of the year 2022 as per Oxford Dictionaries is goblin modeA term (incorrectly attributed to Julia Fox) that describes “criminal, indulgent, lazy, sloppy, or greedy” behavior. rot in bed, endless scrollingSmoking (cigarettes, once scorned, is back in fashion among young people according to an article new York Times Jan 2022), behaving badly, not showering, dry shampooing and not putting on yesterday’s clothes and makeup. Going out without worrying about when to come back, not because we’re drunk at a club, but because we’re hugging trees somewhere. Less focus on bathing suits and more on practical footwear, ayahuasca ceremony instead of aperitif, no emotional or physical space to please others, crying in the faces of friends in version mid summer,

2023 – Girl Not Summer – Everyone in their era

Sculpture (Sky TV series still available), war, transparent clothing, inflation, fire, vaping, climate change. It’s sweltering, uncertain and a little hard to frame. In the period leading up to summer, usually as summer trends are consolidated on social media, a collective sentiment doesn’t emerge. tick a few hashtags here and there, rat girl summer – promoting a trivial evolution of wild animals, and Girl Dinner Summer – currently an ode to biting nails and dining on zero coke and vaping – but ultimately the trend of the moment is to describe one’s era. Broke girl, sad girl, sad girl, zero-f*x-given era

Marissa Cooper etc. We are describing our feelings as if they were little geological and mythological evolutions of ourselves: we applaud ourselves for being alive, for being who we are, as we move from era to era, sometimes even daily. looks like we have *crossed the need for girl summerAnd maybe that’s okay.

A selection of memes curated by Victoria Genzini

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