“We are convinced that it is important to grow by adapting to the environment, to new needs, and alliances are here to stay. This synergy is what allows us to incorporate new products, novelties, give a rebranding to what we already have and adapt it to consumer orders”, he assured. Pablo Rubio, CEO of Novatech.
He specified that “another central focus in our expansion strategy is to consolidate prestigious brands such as Samsung, Motorola and advancing in negotiations with others such as HP, LENOVO, Dell and Asus; proposing to the market a multiplicity in the offer both in terms of the variety of products, as well as the diversity of brands”.
The agreement with these partners is part of the commercial expansion plan recently announced, which foresees a investment of 470 million pesos during this year, in order to promote the growth of Novatech in the country and expand its presence in the region, positioning itself as a strategic operator in the manufacture and distribution of technology, electronics and innovation products.
This expansion plan is based on three axes: adding professionals and talents to the team; strengthen the production lines in the four plants that the company has and close new alliances that allow them to bring products of excellent quality and international prestige to their customers.
In addition to the alliances with these prestigious firms, Novatech produces and distributes in the local market under the enova brand: notebooks, tablets, PCs, monitors, smartwatches, washing machines, electromobility, cameras, TVs, small appliances and many more products. and has an agreement with Quantum Positive, one of its great strategic partners, for the production and distribution of the brand’s smartphones to operators and retailers throughout the country.
The power of the allies
Konka, founded in May 1980, is a leading manufacturer in the electronics industry in China.
It has been listed on the Shenzhen Stock Exchange since 1992 and is part of the Top 10 of the most valuable brands in China. The brand is present in more than 80 countries, with products such as TVs, smartphones and household appliances.
Four cell phone models are being launched in Argentina: the phoenix and the lynx, They hit the market in December. and the models phoenix pro and induswhich will arrive in March this year. In addition, Novatech plans to add new models by the end of 2022.
The equipment has state-of-the-art features, such as unlocking with a fingerprint or facial. In addition, its 5.5” and 6.5” screens are a differential in products in this range, and they have a dual SIM option, with batteries ranging from 2,500 to 3,950 mAh.
They are a great option for consumers looking for a product with great features and a balanced price-quality ratio.
Skyworth is a world leader in television manufacturing and a pioneer in technology Artificial Intelligence of Things (AIoT) large screen and provides advanced home entertainment solutions.
It ranks 17th among the top 100 electronics companies in China. Its four main industries are: multimedia, smart home appliances, systems technology. It has more than 30 years of experience and sells more than 17 million devices per year.
In Argentina Novatech has already launched the brand, with 32”, 43” and 50” models, and very soon the larger models, 55” and 65”, will also be incorporated into the market.
These models have cutting-edge technology, they are all Android TV, which allows you to download any APP available in the Google Play store. In addition, they come with Chromecast built-in, to easily cast content from a device to the TV. The best audio with Dolby technology and a built-in Google Assistant, so you can control your TV with just your voice.
In addition, Skyworth has one of the best screens on the market: Trochilus Extreme technology, HDR 10 and an ultra-narrow border, which makes the screen-to-edge ratio one of the best on the market.
Learn more about the brands at www.skyworthargentina.com and www.konka.com.ar