over one billion receipts worldwide

Los Angeles, August 6, 2023 – Movie Barbie, Written and directed by 40-year-old American director Greta Gerwig, starring Margot Robbie and Ryan Gosling as Ken, it crossed the $1 billion mark worldwide in less than 20 days of release. This is the first film directed by a woman. Anna Boden, who directed Disney’s $1.13 billion 2019 Captain Marvel, co-directed while Gerwig worked alone.

“I have been in this world for 30 years,” commented analyst Paul Dergarabedian. The Barbie phenomenon is unprecedented

and unpredictable.” According to Dergarabedian, only 50 films in history have reached this milestone. The “revolutionary” marketing campaign influenced the results, which, even while mocking the “product” it was supposed to promote, reached billions of people on television. and on social networks.

The film is the first film adaptation of the famous series of Mattel dolls, which was played by margot robbie, here paired with Ken, who has a faceRyan Goslings. The story happens, of course. Barbieland, where a matriarchal society thrives where women are beautiful, determined and independent. The various Kens, on the other hand, live their detached lives as Barbie “accessories” between a drink and a day at the beach. But this entire feminist Eden is in crisis when Barbie discovers that she has begun a transformation that transforms her, between thoughts of death and physical changes. Another Barbie advises her to go to real life to find the mirror child who is suffering and causing her discomfort and reconnect with her beautiful existence. The story was liked all over the world. In Europe, Mexico and Australia, it has recorded unprecedented box office performance, including taking into account the summer period. The film was also a big success in China.

he hasn’t even been touched by the icy backlash between Beijing and Washington, confirming that the world of dolls looks like a world in itself.