Following the choices made by many other fashion houses over the past few months, the fashion house is also Paco Rabanne recently announced his rebrandingwhich is timed to coincide with an important anniversary for the brand.
On the eve of his 60th birthday, Paco Rabanne becomes Rabanne. Simplistic and more international in spirit, the name change to Rabanne represents a turning point for the Maison as it celebrates a decade of remarkable growth to shape a new future that combines fashion and beauty in a single lifestyle.
With this important announcement, the brand officially renews its name and its business model with an ever stronger move towards the beauty sector: despite its flourishing experience in the world of fragrances, Rabanne has therefore decided to direct its production also to cosmetics. horizons. This will come true with the launch of the first collection, which will include eyeshadows, lip products and sparkling pigments that reflect the house’s iconic glitters.
In addition to the name change, the rebrand includes a new logo that pays homage to the house’s founder (who passed away earlier this year) and his “avant-garde heritage”. The typography draws inspiration directly from the lowercase letters on the bottle. “Calender”Paco Rabanne’s first fragrance launched in 1969 with a “subversive and transgressive” approach.
“With this new visual identity, the brand is adopting a more refined signature, while the flowing silhouette of the ‘R’ monogram signals modern minimalism,” the brand said in a statement.