Dance reaches where nothing else can reach. it is a fine art to testify paris goebbels, The world-renowned choreographer and dancer (as well as the woman behind Rihanna’s incredible performance at the Superbowl) presented herself to the public once again in a phenomenal show that set Paris on fire on July 5. Together goddess awakenedpresented by nike, Parris Goebbels provides the audience with an uninterrupted 40-minute performance backed by a superb corps de ballet. Their dance has been reaffirmed as tribal, primitive, excruciating and sensual at the same time. The emotions it evokes are like a roller coaster: laughing, crying, singing, rolling. The rule is only one and very clear: do it with complete freedom and complete acceptance of how you feel and who you really are.
In fact, in front of Paris Goebel’s dance, there is neither too fair nor too black, neither too thin nor too fat, neither too woman nor too man. 30 Nike Dancers and athletes alternately invade and conquer a bare and very stark landscape, which leaves the movement in the center of attention: (right) The supports are Nike creations. From the new collab with Martin Rose to sneakers from Jacquimus (who also sits front row), to the unveiling of two items (including a statement jacket and a pair of uptempos), from the new collab with Ambush. Leggings, tops, jackets and shoes become the stage costumes, anchoring the message of heroism and resilience that resonates loud and clear in the movements choreographed by Paris Goebel.
A pas de deux that tells of a difficult love, a choral choreography that tells of loneliness as well as friendship, a piece that tells of dreams, of an absolute determination, a that invites us to fly. Paris Goebbels herself gives an extraordinary performance in an explosive dance, an energy surge that recharges the entire Ville Lumière. Ibtihaj Muhammad, the first fencer in history to compete in a hijab, duels center stage. Scout Bassett runs in circles, but appears to be flying. spread wings like Nike of SamothraceThe inspiration for the show and what the show represents for the brand that hosted it.
from here, from here Nike Spreading its wings, it begins what we can define as a revolution, but also a conscious evolution of one of the brands that has made sportswear history. Together’Program of Paris directed by Paris Goebbels, Indeed, the opening of the American brand new era for nike women, with the launch of a project that aims to offer a completely new perspective to the women’s world. Together goddess awakened, Nike invites women to awaken the goddess in each of them, to take flight, to do it together and spread wings like the statue that watches over the Louvre, from Paris Dos Goebbels’s (contemporary) goddess few km away. “Throughout history, women have been told how to behave, what to say and how to feel. Tonight is about breaking those shackles and letting our voices be heard, our bodies recognized, and our wings fly is in.”, simultaneously, Goebbels wrote in a letter to the public.
Community, empowerment, confidence, wellness, free self-expression. These are some of the major themes that describe it nike women’s mission for the future, Which stems from the need and awareness that there are many aspects to the movement, that it is not only sport but also creative expression, that movement is inclusion, it is community, it is style and culture that meet and merge. . And Liz Weldon, vice president of global Nike women’s brand management, points out that there was no better way to tell it than through the work of Paris Goebel.
“Paris summarizes everything about our mission for the future: celebrate our bodies, celebrate the movement within it, reach a global and diverse audience, celebrate athleticism and a true sense of creative expression and personal style.” Celebrate”, states. “I think the next goal on all women’s agenda should really be to change the world. To change the paradigm of body positivity and what a woman is,” explains Weldon, “Like Nike we want to be a voice that Somehow guide this revolution, which shows that a new, more inclusive world, where women feel empowered, positive and beautiful no matter what society says, is indeed possible”.
how to do it? Starting with (even) small innovations that can improve women’s relationships with their bodies. “Think about the size revolution we are bringing about as a brand,” explains Tania Flynn, Vice President, Nike Apparel Design. “Today we cannot just talk about height and weight, instead it is necessary to use criteria like size and proportion, what you wear should look good and make you feel comfortable”. Many of the creations that Nike has launched in recent months fall under this vision: from the Nike Stealth evaporation technology, which was designed to hide sweat and is now used in jerseys and tank tops, to the Motiva shoe, Suitable for jogging and running, built by listening to the needs of women who frequently use the Nike Run Club app. And then, there’s the Nike One Leak Protection Shorts: Period shorts, designed to be worn during menstrual days, help protect against leaks, thanks to an ultra-thin and absorbent layer.
Weldon always explain that the idea is to build a The vision of holistic wellness, which translates to Nike WellCollective, Brand new vision to support physical and mental wellness, structured around five fundamental pillars. In fact mobility, mindfulness, nutrition, comfort and harmony percolate into the wider Nike ecosystem, which is expanding beyond a simple product through apps, dedicated platforms, activities and communities.
The energy and sense of female community that is also felt in the choice of women who are part of this group have been called upon to collaborate with the brand in various forms. Among these (with more collaborations coming very soon) is Ambush’s Yun Ego. “When Nike called me a second time, I decided I would do something different than I had done a few years ago,” explains the designer. “I wanted to create garments that expressed all that feminine energy that I felt after my first capsule while watching the players at the World Cup. I tried to have fun while designing the pieces, to surround myself with feminine beauty.” The idea of community, from the brighter sides, but also from the darker sides of that energy of women”, she says.
A sense of femininity, community and hope that is perfectly captured in the New Zealand choreographer’s choice for this launch. “When I was a little girl, I would turn on the radio and dance for hours. Alone in my living room in South Auckland, New Zealand. I didn’t know what lay beyond those four walls or what a difference one day could make make up, but I knew I had a dream. Today that little girl’s dream came true”, Paris Goebel writes in a message left for viewers of her show. “This show is dedicated to all the women around the world who demonstrate their courage, strength and resilience in climbing the mountains that lie ahead. I ask you to join me tonight, are you ready to fly?” Are?” to infinity and beyond.