Nooviti for spanish actress Penelope Cruzwho surprises viewers not just with another movie role, but by lending his face to a famous Italian brand: Geox, who presents his own review for the first time. Many others enrich the month of September. shopping ideas, capsule collection AND limited edition.
Penelope Cruz for Geox
“Dreams of those who were born in the provinces, those dreams that are considered impossible and which then come true thanks to the right intuition, work and talent.” Hence the second Mario Moretti Polegato, Founder and President of Geox, the story of his shoe brand begins. And it is here that one should look for a connection with the last important chapter in the history of this house. “There is a line that unites us: we were born in a small town in the province of Treviso, and Penelope was born in a small town outside of Madrid. Today we are present in one hundred countries, and Penelope has conquered Hollywood, received an Oscar and many other international awards.” Penelope obviously Penelope Cruz who, with the autumn-winter collection, will become the first brand ambassador in the history of Geox.
Penelope Cruz behind the scenes of the Geox advertising campaign
A selection that tells the story of the development of a brand that was initially valued primarily for its comfort And quality its shoes, which today are loved by a growing female audience for the modern and individual style inherent in accessories and clothing. There’s an unexpected feel to this new “fashionable couple,” which is also borne out by Cruz’s words when she comments on the popular “Breathe” prank: “A great way to remind us to stay in the present tense and enjoy what we have.”.
They are from Loro Piana
It’s full of quality continuing capsule “Loro” Loro Piana. Sustainability: Made in recycled cashmere comes from surplus production at home. Inclusive: Designed for women, men and children, with a wide selection of full sizes available. Unique and valuable, this special knit can take up to three days to make.
Eco-friendly Loro collection from Loro Piana.
Four models shirtsone scarf This a cap with natural designs and colors that can be worn forever and ever.
Tech sneakers go green
Leading sustainability brand in fashion footwear ACBC met with experts outdoors Harmonand from this union was born a collection of sneakers for a responsible lifestyle. LAGOM. Available in Low and Mid versions for both men and women, it is 100% vegan and has a reduced CO2 impact. The name refers to the Swedish term “right measure”, understood as the right approach to environmental sustainability. Main fabric top – RePET, obtained by reusing plastic bottles at the end of their life while the midsole is in BioEVAinside him biomaterial obtained from sugar caneThe Garmont GTF EMERALD tread is finally here. ReRUBBER, obtained from rubber processing waste..
Capsule collection ACBC x Garmon OZ 23/24 was presented just before Milan Fashion Week at the Eral55 store, near Corso Como, with a special live performance by artist personalize shoes in real time.
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