Pharrell Williams, an evangelist for his debut with Louis Vuitton. Video

A song that pays tribute to sacred choral music

joy (inexplicable) This is brand new in the making of Pharrell Williams. This complete innovation makes the inauguration of her new path on the catwalk as a high-profile name in the world of fashion even more spectacular.
The single is characterized by a sound and an atmosphere closely associated with choral sacred music, especially widespread among African-American communities.
what does it tell joy (inexplicable) It’s exactly what it deserves: joy, communicated in a very spiritual way.
Accompanied by the Voices of Fire choir, Williams creates the perfect soundtrack for his new fashion adventure at Louis Vuitton, an adventure that officially begins today, Tuesday June 20, on the occasion of Men’s Fashion The LV fashion show is expected to take place in Paris. Week.

Fashion Show – As Told by the Artist Himself in the US Edition the trend – will be accompanied by new songs signed and produced by Williams, most of which Joy (inaudible).

Pharrell Williams’ inspiration for LV is Rihanna

For his first Louis Vuitton campaign, Pharrell Williams chose his collaborator Rihanna, who is expecting her second child, as his muse.
The pop star (who, like Williams, is also a designer) was presented with a photo on Instagram shared by the maison’s creative director. Pharrell Williams has published a shot that portrays him in front of a giant image of the singer, posted in a city street, while wearing a jacket that leaves his stomach bare, alongside Some very colorful bags from the brand (you can see Williams’ Instagram post at these hours at the bottom of this article).

The rapper’s picture went viral within seconds of publication, garnering thousands and thousands of likes, shares and various comments. Picking Rihanna could be a clear indication of how LV wants to create fashion while staying in close touch with the world of art and street culture.
Dulcis in Fundo, the jacket Rihanna is wearing in the photo, is part of a men’s collection of which Williams is the creative director. Even if this detail certainly doesn’t cause a stir, considering the genderless path fashion has taken till now.

You can watch the video and listen to the song below Joy (inexplicable), This was followed by an Instagram post of Pharrell Williams posing in front of Rihanna’s sign.