Poster Girl, Spring-Summer 2024 Ad Campaign Inspired by True Crimes

Recently, the number of true crime fans has increased exponentially. Thanks to television series dedicated to figures such as Anna Sorokina or Jeffrey Dahmer, as well as the trials of Gwyneth Paltrow and Johnny Depp against Amber Heard, interest in the world of crime, therefore, began to take hold in popular culture and society. Fashion world. After the arrival of stopwatch bracelets released by Chanel in the spring and summer of 2008, London-based label Poster Girl, founded by Francesca Kapper and Natasha Somerville, seized the opportunity. The brand’s new spring-summer 2024 campaign immortalizes some young models – Cindy Kimberly (aka Wolfie Cindy), JT and Alana Champion – as they vandalize the English metropolis.

In a campaign designed to look like it’s a news report, models steal jewelry, spill drinks on paparazzi lenses, get pulled over by police and head to the Supreme Court in blazers and skimpy underpants. The campaign ended with three photographs of models’ faces against a gray background, at the perfect time given the success of Donald Trump’s history-making photograph.

Wolfie Cindy, JT and Alana Champion, in stills and teaser videos in revealing outfits from the new Poster Girl collection, focus on Y2K’s glamorous aesthetic that is reminiscent of the transgressive It Girls of the 2000s. bodycon dresses, cropped tops and opera gloves, which are highlighted by enveloping lace details reminiscent of underwear. The collection is available for pre-order on the Poster Girl website.

Photo credit: poster__girl__official

Tags: fashion , Vogue , Poster Girl , Cindy Wolfie