A new challenge in an increasingly prolific sector compose and from skin care: Another luxury brand is emerging in the world of cosmetics. Prada who released his own a few days ago first line of beautyreinforced by avant-garde research and the usual, very deep, existential-philosophical introspection.
ambitious project
After joining Prada Beauty Therefore, within the L’Oreal group, the brand wanted to expand its product range to also include il makeup and skin carein the latter case, starting a project undertaken in 2000 but later abandoned.
At the moment, the sale is online only. Subsequently, it will also be sold in the most prestigious physical stores in the world, such as Harrods and Selifridges (both located in London) and la Rinascente in Rome, to then appear a year later, i.e. in 2024, in the United States. A presence in the Douglases of Munich, Frankfurt and Düsseldorf is also envisaged. The forecast from a commercial point of view is one of the most ambitious: in fact, a response is expected, which could cost more than 250 million euros per year, which is 25% of the total business in the beauty sector.
Redefining Beauty
Behind the launch can only stand, as always happens when it comes to Prada, loud concept. The new products are dedicated to beauty, reinventing its expectations and definitions, thus providing an avant-garde vision linked to the spirit of research, technology and creativity. Added to this is the importance of self-care. Let it be Miuccia Prada that Raf Simons really emphasized how important it is to take care of yourself and your well-being. The need that became a need also came from the valuable contribution of science, which has made great strides in recent years, bringing the industry to its maximum splendor.
Target Prada shells is to help the skin get used to the constant changes in the environment through the contribution of special products such as foundation and cleanser. This segment includes “Prada Augmented Skin the Cream Day & Night”, “Prada Augmented Skin the Serum Face & Eye”, “Prada Augmented Skin the Cleanser & Make-Up Remover”, “Prada Augmented Skin the Essence & Micro-Peel in addition to the reusable foundation “Prada Reveal Skin Optimizing Foundation”. Eyes and lips instead are the protagonists Prada Color, a line that includes colors borrowed from the world of fashion, suitable to offer customers different points of inspiration.
All formulas are packaged in minimal packaging to preserve authenticity, sophistication and elegance. The range includes Prada Monochrome Hyper Matte Durable Weightless Lipcolor (13 shades), Prada Monochrome Soft Matte Buildable Weightless Lipcolor (13 shades), Prada Balm Lip-Optimizing Care, Prada Dimensions Durable Multi-Effect Eyeshadow (6 measuring spoons). Also worth mentioning are Prada Dimensions lip balm and reusable eye shadow, brushes and eyeliner.
The importance of beauty in the market today
What is done Prada this is nothing less than an example of a sector that is experiencing a true golden era on a global level. By now, there are countless companies that eventually decide to enter the field, offering a very interesting stratification. Along with the luxury brands, there are several consolidated brands on the market, as well as many lines created specifically by singers and influencers who are ready to ride the wave, promoting products that try to reflect their own personality as much as possible. This applies, for example, to Selena Gomez (Rare Beauty), Ariana Grande (REM Beauty), as well as more experienced artists such as Rihanna (Fenty Beauty) and Kylie Jenner, who are able to drive the United States crazy with their Kylie cosmetics. . Probably more will be added.
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