PRAN launches awareness campaign on correct use of antibiotics

this antibiotic resistance It is already one of the greatest threats to global health. This occurs when microorganisms no longer respond to the antibiotics that eliminate them, and the consequences are serious. Bacterial drug resistance leads to prolonged hospitalization, corresponding increases in medical costs, and increased mortality. In this context, the National Program to Combat Antimicrobial Resistance (PRAN) relies on communication as a strategic approach to increase public awareness of the appropriate use of antibiotics.

PRAN has launched a new campaign within the framework of: world antibiotic awareness week and European Antibiotic Care Day. “Antibiotics, it’s their job to protect us. “Yours, use them well” is the motto we chose to dispel false beliefs about how they work and to emphasize collective responsibility in the task of keeping these medicines effective .

In this new campaign, PRAN fights misinformation with a positive campaign, using humor to make it clear: Antibiotics don’t solve all problems: They are not effective against flu, headaches, or the common cold caused by viral infections. Using antibiotics to fight viruses causes them to stop working when bacterial infections occur, “and we endanger the health of humans, animals and the environment,” PRAN explains in its ad.

Active communication

The National Plan to Combat Antimicrobial Resistance notes that the idea of ​​proactive communication stems from some research in the field of neurology, which “suggests that warnings and threats have very limited impact on changing behavior.” Often, fear of losing health leads to inaction, while emotions arising from the possibility of gain lead to action, as PRAN highlights: “change behavior Positive strategies that exploit the human tendency to seek progress are more effective for ourselves and others than the use of threats. “

action PRAN’s strategic lines of communication Their goal is to provide information and raise awareness at different levels to reverse behaviors that encourage irresponsible antibiotic use in humans and animals. In this case, it seeks to inform about the risks that misuse of antibiotics poses to the health of the entire population.

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