“Puffy” clothing and accessories

Gentle, sinful, welcoming. In a word: “bloated”, bloated and full like a balloon. New guilty pleasure The fashion has a thicker silhouette; Jacket, handbag and shoes, round and heavy. On TikTok, the parent of trends and some reflections, ad hoc terms have also been coined: PuffificationTo indicate The trend towards the throne that sweetens everythingFrom clothes to accessories. Prada, for example, has covered the brand’s best sellers in padded nappa leather—from moccasins, to flats, to hobo bags—in a playful reinterpretation of fashion, halfway between pillow-mania and cartoons. However, the first to start the trend was Jonathan Anderson, who conceived the catwalk in March last year Loewe Like a sort of surrealist defile, filled with balloon-heels that gave the impression of being able to explode at any moment under the motion of the models.

it’s my turn again big red shoesThick Boot With Weight Designed By New York Collective Anything But Feathery (4kg Heavy Fashion) MSCHF And went viral in no time, with prices skyrocketing even before its release date Astro Boy Manga Inspired Footwear

, And what about Kendall Jenner — properly Instagrammed last December in Aspen with a “puffy” down jacket (always by Loewe) — or Sam SmithArtfully inflated by Harikrishnan Keezhthil Surendran aka Harry at the modern latex Michelin Man 2023 Brit Awards? Hers, that of the British singer, was indeed a provocation: a victim of bodyshaming, she responded in this way, with a fat dress—sculpture that could not fathom, banning the obsessive preoccupation with body and image. want to see that PuffificationApparently yet another bad word to enrich fashionable jargon, is there a reason?

From Moschino to Loewe: “Puffy” fashion invades the Spring Summer 2023 catwalks

lifebuoy belt, inflatable bomber jacket, “floating” shrunsi; way of moschino It was a delight to the eyes for Spring Summer 2023, a compressed air pop triumph that lightened up our kids’ seaside holidays. Seeing the collection now gave former creative director Jeremy Scott the idea cruise me baby Founder of Franco Maison who, for the occasion, invented a yellow toilet (until recently available pre-owned on Farfetch) to resemble all manner of life jackets kept under the seats of planes . “Everyone talks about inflation. The cost of everything is rising: house, food, living. That’s why I included inflation in the collection”, explained Scott on the sidelines of the fashion show, showing us how even when superficially meaningless, fashion always has a meaning.

But Moschino Designers Didn’t Deny It “puffy” tendency, from above Loewe, we’ve seen the prettiest décolleté of the season. Round, reminiscent of Minnie’s heels (but also Barbie’s) and made of soft foam rubber, in case you wondered Entertainment

Da Show, you are wrong as they can be purchased on the brand’s website for a price of $790. Target? Escaping reality and handing fashion – bloated and sarcastic – with the ability to embrace, coax us with super-cute accessories.

Tariro Makoni said it well, the TikTok content creator to whom we owe this post Puffificationwhich a deduction They declare: “…inflatable fashion is an escape and a way to feel welcome and protected with the added pleasure of having an anti-stress ball at your service”. or even, if you prefer, a pillow bagfluffy clouds a porter– like glam slam in quilted Nappa, or Pochette by Margiela Pillow By Bottega Veneta – For holding hands if necessary. On the catwalk, in addition to Moschino and Loewe, others also stood out: Simone RochaFor example, imagine an oversized bomber jacket with sleeves so large they almost look like a soft sculpture.

that’s what happened since Junya Watanabethat softened the maxi jacket, as well as the ballerina with tulle edging Balloon sleeve with a “puffy” effect, off whiteThe outerwear, on the other hand, is seriously padded, with an electric blue spring duvet and visible stitching, the perfect ally for “floating” in case of need.

In short; The “bloated” clothing and accessories may seem to be another “head shot” of a fashion that has always been very playful, yet upon closer inspection, There PuffificationAlso a great lifeline for restless times, with a direct connection to Comfort. Maybe not all will wear it but, at least, we’ll have had fun. Even if it is by watching a fashion show.