Binance, the world’s leading provider of blockchain ecosystem and cryptocurrency infrastructure, announces the appointment of Rachel Conlan as its new Chief Marketing Officer (CMO). Among her goals in her new role, Conlan, promoted from the company’s vice president of global marketing, will continue to focus on expanding partnerships to attract new carriers and finding innovative ways to empower users. their activities with Web3 and cryptocurrencies. This announcement follows recent appointments and leadership changes, including Eleanor Hughes as new General Counsel, Kristen Hecht as Deputy Director of Compliance and Global Money Laundering Reporting, Ming Lin as Head of Latin America and Richard Teng as Head regional markets.
“Our leadership team is critical to achieving positive results that impact the entire ecosystem and our user-centric mission,” explained Binance CEO Changpeng Zhao. “And Rachel exemplifies this. Our team is stronger than ever: we are focused on delivering great products and services to our users while ensuring we are a responsible industry leader.”
Rachel will continue to oversee and manage Binance’s global and regional teams. In the coming months, the company will introduce a new series of global campaigns and increase partnerships with leading online influencers to expand the company’s ecosystem and identify new ways to further immerse its users in the world of Web3 and cryptocurrencies. Through her commitment to education and expanding knowledge about cryptocurrencies, Rachel will contribute to Binance’s broader efforts to strengthen the industry and promote widespread adoption of cryptocurrencies.
“Rachel has proven herself to be a strong leader who leads with integrity and with users first. She is quick and able to look at problems and opportunities from multiple perspectives that take into account different aspects of the business. She understands that cryptocurrency is an effective tool for improvement life and leads marketing efforts with an inclusive mindset. It’s a mindset that will help us reach the next billion users and drive adoption. We’re thrilled to welcome her to this new role alongside our refreshed leadership team that supports our shared mission,” added the Binance co-founder Yi He.
Conlan leads Binance’s ongoing innovation campaigns, including with big names and organizations such as The Weeknd, Cristiano Ronaldo and Alpine Formula 1. The new CMO, with previous experience in senior leadership roles at Havas and CAA, will also focus on recruiting employees. world-class talent to strengthen the organization for its next phase of growth.
“We are just scratching the surface to unlock the greatest potential of cryptocurrencies in the new Web3 era,” said Rachel Conlan, chief marketing officer at Binance. “As industry leaders, we have a critical role in bringing this potential to users and showing them how they can benefit from it. I am eager to continue on this journey to help the industry reach wider, untapped demographics and am excited about the opportunity work together with a leadership team that is driven by a user-centric culture and can build a leading ecosystem trusted by millions of people around the world as we and the industry continue to grow.”