Selena Gomez (29) has not stopped working lately, and to his musical projects he has added his cooking program and his own makeup line, Rare Beauty, which was launched a few months ago in the United States and now finally will arrive in Spain on July 1 by the hand of Sephora. It turns out that Selena’s passion for beauty products was born at a young age, from the moment she sat in her first makeup chair, being almost a child. Since then, he never stopped wanting to know more and fall in love with its transformative power. So much so that for the past three years, Selena has channeled that love through the development of Rare Beauty.
His goal was create a beauty brand that goes beyond physical products, helps people feel safe and celebrates what makes them unique, differing from the “beauty myth” and unrealistic expectations set by society. Thus, she created Rare Beauty to challenge the beauty myth of physical perfection: it is about using makeup as a tool to celebrate what makes people different and to come to a place of self-love and acceptance. “I’m very excited to be able to launch beauty products that not only feel great about, but also celebrate what makes us weird.”
And what will we find in Rare Beauty? Well a complete range of makeup designed for all skin types and tones. In fact, foundation and concealer are available in 32 different shadesFor the eyebrows, its pencil with a built-in brush stands out, while the eyeliner has more than 1,000 vegan fibers for a flawless line.
For the eyes, Rare Beauty proposes five waterproof liquid shadows. Its liquid highlighter stands out, in no less than eight shades, and two types of blush: one liquid and one cream, in 8 and 5 shades respectively. The lips have up to three textures!: a liquid matte formula (12 shades), a tinted hydrating lipstick (8 shades) and a semi-transparent gloss-balm (5 shades).
Finally, we cannot forget about Blot & Glow touch-up kit, a compact refillable with mattifying paper and soft focus powders.
For Selena Gomez, beauty is much more than just beauty, it is also a way of acting. Because, Rare Beauty allocates 1% of all sales to The Rare Impact Fund, which aims to increase the population’s access to mental health resources.