Rude is one of the hottest brands of the moment, in fact you’ve probably come across one of its creations when browsing the social profiles of top Italian rappers, international artists and athletes who proudly show off the brand’s slogans. To Ruigi Villasenor in 2015 in Los Angeles.
The richness of the brand can certainly be found in the storytelling that Ruigi has managed to create, with particular attention to contemporary socio-economic trends and personal stories that he himself has experienced. From a graphical point of view, the most valued combination streetwear elements with clear links nostalgic belongingAmerican iconography.
The notoriety of Ore has begun Kendrick Lamar, a fashion visionary and adept at spotting brands and trends that everyone will soon want to wear and flaunt when he appeared on stage in a paisley-patterned shirt at the BET Awards. A strength that has made it especially valuable to athletes and rappers is the way it skillfully managed to balance the ideal of haute couture with the utilitarianism of ready-to-wear collections.
Therefore, among the most famous fans of the brand, celebrities from the world of music, sports and art stand out, such as, for example LeBron James, Kevin Durant, Justin Bieber, Lewis Hamilton, Michael B. Jordan, Ben Simmons AND Meek Millbut lately also Italian faces of the rap scene such as Sphere Ebbast, Ge And Hernia.
As the founder himself stated, he managed to give life to a new vision and way of understanding luxury, which he defines as post-streetwear, and which finds fertile ground among lovers great logos and a little bit graphic arts that hang over T-shirts. His fame, as mentioned, also stems from storytelling that has contributed to the creation of an equally defined identity, as Villaseñor is, in every sense, the sanctification and realization of the American dream.
Originally from the Philippines, Ruigi moved to Los Angeles at the age of 11, where he developed a winning mentality from an early age when he was teased for wearing Sketchers sneakers. Today, Ruigi is one of the pillars of luxury streetwear, and this has earned him a spot on the Forbes Under 30 and Soho House Under 27 lists.
His strong desire for innovation was evident in the presentation of iconic garments such as Traxedotrousers that combine the lines of a tuxedo with the lines of luxury sports shorts, and logo redesign as one of Honda Racing and from Marlborowhich contributed to the renewal of the collective imagination of old brands.