Rihanna AND Puma There they try again and they announce long-term partnership where will the pop star be creative director from Fenty x Puma. The first launch of the new collaboration will take place September 15th with sneakers Fenty x Puma Next. Inspired by football, they strictly made of leathereven inside.
Rihanna and Puma are at it again
Rihanna’s return to Puma was first announced in March, shortly after the pop star (who wore some huge leather armor) appeared at the Super Bowl. Now the return is very close: the Fenty x Puma Avanti sneakers will release on September 15th. soft vintage leather With quilted and stitched upper, gold foil Fenty and Puma Cat logo pull tab. Rubber outsole and leather insole. Two colors: white/black and chrome. Retail price (also for children): $160.
Rihanna is changing culture and trade
The sneakers are inspired by the world of football and, in particular, Pele. “She (Rihanna, ed.) drives culture, sets trends and can certainly move our business. Fenty is with us now stronger than before,” he says. Bob Filion, President and CEO of Puma North America, in an interview with Footwear News. Puma hopes to repeat the success achieved in 2016 with Fenty x Puma Creeperthe most popular sneakers of 2016 and sold out to the last drop.
Fashion icon
Rihanna continues to be a fashion icon. During her last pregnancy, she posed for the first time with Down jacket Chanelthen she was the muse of the first campaign Pharrell Williams For Louis Vuitton. Today, her Fenty brand only includes the Fenty Beauty line, Fenty Skin and the Savage x Fenty lingerie line. Fenty’s larger fashion house project, launched in collaboration with LVMH in 2019, has been put on hold indefinitely as of 2021. (mv)
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