Rihanna returns to collaborate with Puma. He already announced this a few months ago, but now it’s official. Fenty x Puma has new sneakers on the market.
In the last few years Rihanna he always found a way to attract attention. Impossible to forget her pregnancy announcement on stage Super Bowlas well as her completely glamorous look on Met Gala. A mother of two, the pop star only recently announced the name of her second child, a detail that caught the attention of many and has finally been revealed. Meanwhile, Rihanna continued to expand her presence on the fashion scene, further deepening her partnership with Puma.
And through her Fenty brand, the singer strengthened her partnership with the sports brand, creating new sneakers that were destined to sell out without any violence. This is the long-awaited return of Rihanna, who took a break from her. Fenty x Puma already in 2017. At the time, the pop star focused her interest on other brands she owned, such as Fenty Beauty and Savage x Fenty. Six years later, the entrepreneur renewed her connection with Puma by introducing a new sneaker model. It’s something like back to basics for Rihanna, who debuted the sneakers at the Puma show.
Rihanna returns to Puma and launches new sneakers
It was 2015, and Rihanna was taking her first steps into Puma, launching a sneaker model. Today, years later, the company has strengthened this partnership by introducing new sneakers to the market. Over almost ten years of activity, a lot has changed. Today, for example, Rihanna is a mother of two children, and her entrepreneurial activities are growing rapidly. Fans will remember Creepers from Rihanna promoted by Puma a while back. Over time, the singer enriched Puma’s offer by creating real clothing collections, also presented during New York Fashion Week. But returning to the roots has a name: the singer promoted new sneakers, whose name After you.
This is a winning combination. The new sneaker, designed by Rihanna, combines the strengths of two iconic Puma models: the soccer sneaker. King and racing one of Easy Rider. Regarding her return, Rihanna, the new muse of Louis Vuitton, said in a press release: “It’s a kind of family reunion. Returning to Puma as a mother in a new space allowed me to develop new perspectives and ideas. Digging through the Puma archives is always an incredible experience. There’s so much history here, so much creative tradition, and I wanted to do it all justice. The King is a famous shoe worn on the pitch by Brazilian footballer Pele, so I thought a fashionable take on it would be appreciated.“.
Already in March, Puma and Fenty announced a new chapter of their collaboration, which has now become official thanks to a new sneaker model. The launch campaign has been created Dennis Lupold. Presented as a unisex sneaker for adults and children, they are available in the market all over the world. from September 15, 2023.