Rihanna is the new face of Louis Vuitton

The singer poses with a jacket that bares her belly, the post goes viral in no time

The face of Louis Vuitton’s spring-summer 2024 season has been unveiled: Rihanna. Poster and designer introduced with a photo Instagram The creative director of the maison, Pharrell Williams, published a shot, which shows the singer posing in front of a huge photograph wearing a jacket that leaves her stomach bare and some very colorful branded bags.

The rapper’s picture went viral in no time, garnering over 300,000 likes and tons of shares and comments. Rihanna is accompanied by a number of stars who have posed for the iconic luxury brand (Gisele Bündchen, Zendaya Coleman and Chiara Ferragni, to name just a few) and RiRi seeks to accompany Pharrell Williams to underline how close ties the Maison Fashion intends to make. With the world of art and the world of street culture.

Last but not least, one detail that hasn’t gone unnoticed: The jacket Rihanna’s wearing is from a men’s collection, even though she’s now genderless, and RiRi and Pharrell Williams have both been in all public references over the years. I have been the spokesperson of sports.