Rihanna’s Lingerie Collection Skyrockets in Market Value


The singer Rihanna may have been recently forced, by agreement with the conglomerate LVMH, to put “on hiatus” her operations within the luxury clothing division of her clothing brand Fenty, but the truth is that this setback does not imply or much less that the presence of the Barbadian star in the always competitive fashion sector can be considered precisely a failure.

So much so, that his collection of lingerie “Savage x Fenty” has not stopped showing huge economic benefits that, as expected, have attracted wealthy investors willing to get the most out of the business. In this way, the market value of the brand has risen to one billion dollars, especially after the investment group L Catterton, in which the aforementioned LVMH has stakes, has injected an additional 115 million dollars into their coffers.

It should be noted that, following the publication of last year’s financial results, it became clear that the increase in revenue generated by the collection in those last twelve months was estimated at 200 percent, so it makes sense that both Rihanna and LVMH prefer to concentrate all their efforts now on such a profitable joint venture. “Rihanna and LVMH want to reaffirm their commitment to the long-term growth and development of the Fenty ecosystem, focusing on cosmetics, skincare products, and lingerie,” reads an excerpt from the statement that the two parties issued last week.


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