Less than a year ago was released the union between Rita Ora and Escadaa string of German fashion that he saw in the singer, a muse able to reflect the peculiarities and aesthetic codes of the brand. Since then, she starred in the campaign spring-summer, and paved the way that led to the achievement of his latest project: the launch of his first capsule collection, governed by the red, your favorite color.
This new collaboration served to reaffirm the original intentions of the creative director of the brand, Niall Sloan, who relied on the ability of the british singer to embody his new vision. Years ago, a minimalism traditionalist permeated every one of the pieces from Escada, which were aimed at a clientele preferably classic and conservative. However, since his hiring, the former designer of Burberry, he wanted to resignify the pillars on which made each article, taking as a main source of inspiration to the new generations and their respective language millennial.
Thus was born the partnership with one of the most representative figures of this youth culture, which today crushes the international sale of “Rita x Escada”. He managed to merge the trends of the moment with their individual style, having as the main axis of the collection to a color as captivating and versatile, which is adaptable to any time of the day. “Ready to wear” seems to be your requirement.
The capsule takes two of its most recognized attributes: sensuality and elegance. Among the garments that make it up, we found sweaters oversize, blouses with transparencies, a jacket of leather, two minibolsos, and even a pair of gloves, also of leather. In addition, clogged and dresses of classic cut, are crowned as the basic essential of the collection. The initials of Rita and Escada label some of the designs. The red, of course, fills each one of them.
The artist shared some videos via Instagram, in which modeling the pieces, contextualizándolas and portraying its artistic character.
We can say with certainty that their creative gifts are not only limited to the musical, and that fashion can become another of his great passions to deploy.