romantic, veil and white dress. The dream that the stars like, Pausini, Jolie and the others. And turnover is skyrocketing – Corriere.it

Wars between mother-in-law and daughter-in-law, changes of clothes like on the catwalk, choices to underline the social changes taking place. Hero? The wedding dress: white and usually with a train and veil. Also Laura Pausini confirms this desire for romance as can be seen from the shots posted on social media these days on the occasion of her wedding, announced but celebrated without notice and the images of which were posted on March 22, 2023. The husband is between the almost classic and the informal, also because the groom has always done much faster in choosing the suit. For him, they range from the very formal morning suit of British origin, the morning suit as it is more commonly identified, to the dark ceremonial suit, even the tuxedo (see Paula Cartanow married to Pausini): a more questionable choice, but on stage…

A fixed point, however, remains the bride’s dress. Nohe last six months of 2022 and in this first part of 2023 the desire for a romantic wedding with a princess or diva dress is unmistakable. And all this translates into an increasingly exciting and suggestive wedding wish. Italy and its villages among the favorite destinations especially by foreigners, but also loved by those who are made in Italy

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Illustrious examples of wedding style for stars, the dress of Nicola Peltz, the wife of the eldest son of David and Victoria Beckham, the handsome Brooklyn. The young girl’s dress has turned into an international case: her mother-in-law Victoria, but in a designer version it seems she hasn’t found the time to make it and dress her son’s future partner in this way; the future daughter-in-law is offended. She dresses in Valentino high fashion and the case breaks out. Lese majesty to the new mother-in-law. And the back and forth on social media has been going on for some time.

Also highly anticipated was the dress (made in Dior by Chiuri) by Chiara Ferragni in 2018. Almost eclipsing the clamor of the one created by Donatella Versace in 2014 for Angelina Jolie, bride at the time smiling Brad Pitt: Classic dress, but only apparently with the veil and the back of the skirt decorated with dozens of drawings made by the actress’ six children, Maddox, Pax, Zahara, Shiloh, Vivienne and Knox, aged 13 to 6 at the time . Leap forward in the summer of 2022 Francesca Pascale and Paola Turci both marry in white.

Like them, many other famous couples continue to think of the white dress as a symbol of the crucial moment of the couple, both religious and civil union. Even if fashion trends would no longer exist given the reality that a common feeling sees the beautiful fairytale wedding, Cinderella style or Princess Aurora Disney version, the one that is the most loved today. Like the choice of the white dress, that of tradition, regardless of whether the couple is getting married with more or less grown children or is a union of two soul mates of the same sex, remains a symbol not to be misunderstood.

So after the renunciations of the pandemic we have returned to getting married on a grand scale, budget permitting. The more casual the brides, the less meringue dresses or brides who arrive at the altar at the altar to the battle cry: «Call me Empress Sissi for a day».

The profuse commitment of stylists and stylists in creating unforgettable models for the stars has, it goes without saying, an implication on the market and on the request for more approachable creations: the wedding dress is always an investment. So every time a “VIP” gets married, the looks for the ceremony are always in the spotlight. So much so as to generate an important turnover linked to the sector. Great expectations in Milan for the next edition of the fair Sì Sposaitalia Collezioni scheduled from 14 to 17 April where Chiara Boni will also make her debut with her proposals for the dispossession of her brand CHIARA BONI The Petite Robe. Growing number of exhibitors, fashion shows and appointments (sposaitaliacollezioni.fieramilano.it)

Italy itself benefits greatly from the matrimonial turnover. An aspect not so much linked to tourism connected to the honeymoon, but to the place of the ceremony, to the setting, must be as suggestive as possible. In particular small villages. Data in hand: in 2022, 11,000 weddings were celebrated on the peninsula with the format: “long live the village, how beautiful it is,” involving spouses from abroad. Economic result for 2022? A turnover of 599 million euros. In 2019, the last year before the long stop to ceremonies imposed by Covid, there were 9,200 weddings in Italy, equal to a turnover of 540 million

. Interesting data. Figures on which to work to increase them: according to Businesswire data, the global “destination wedding” market was worth 21.4 billion dollars in 2022 and is set to exceed 64 billion by 2026 – Average annual growth rate of 31.5 %.