TO Rome they are already celebrating. Second year in a row. “Forecasts for 2023 indicate that we will exceed 3 million tickets sold: a new record. Last year, according to Assomusica, we sold over 2 million tickets, half a million more than Milan. Eleven years later, we again find ourselves in the capital of Lombardy”,Adviser for Major Events, Sports, Tourism and Fashion Alessandro Honorato. TO Milan more careful: the season about to end was anything but negative, marked sold out after sale and record (From 1980 to the present day, the San Siro has never had as many shows in one season as this year, 19 in total).
Bad .new rules for live performances in public places approved by the municipality, which established maximum number of concerts in the area between the stadium, Ippodromo del Galoppo and Ippodromo La Maura next year, no more than 34 years old, may be penalized. Meanwhile, Milan is moving forward towards the summer of 2024. Discarding aces in advance. For two dates that July 13 and 14 next year at the San Siro they will score Taylor Swift’s live return to Italywhich means that it will bring fans from all regions to the city, a full house is expected. Vasco Rossiwho this year did not include the capital of Lombardy among the cities touched by his tour, gigs at Meazza threatens to do ‘at least seven’to surpass his 2019 personal best of over 350,000 people in the stadium. “We are restarting, waiting for international superstars to arrive at Circus Maximus. We cannot announce dates and names yet, because there are agreements that must be followed. But we’re talking about giant events“, – says Honorato. Meanwhile, this evening, to close an unprecedented live season in Rome, in anticipation of a concert in which on September 2, upon returning from vacation, Max Pezzali will see how Max Pezzali turns the Circus Maximus into his “Circo Max” , nothing but Travis Scott. The rapper with 67 million monthly streams on Spotify prepares to take over an ancient Roman stadium after being forced to cancel an event in the shadow of the Giza Pyramids in Cairo: the show aims to bring 60,000 very young people to the Circus Maximus..
Milan and its exclusives are no longer so far from Rome
For Campidoglio, this is a coup: a sign that Milan and its exclusives are no longer so far away. “The unexpected announcement of Travis Scott, one of the most famous pop stars in the world, at the Circus Maximus concert is yet another confirmation of how much Rome is becoming more and more attractive to international stars. The most important artists and organizers rely on our city to create unique and extraordinary events.”, emphasizes Honorato about the highly anticipated show of the American rapper, announced only last Tuesday, just five days before the date, immediately starting the hunt for a ticket.
.Patience that Travis Scott himself has already managed to drag 80,000 spectators to the La Maura circuit in Milan on June 30th.: The concert in the ancient Roman stadium will attract international attention, being in fact the world premiere, Travis Scott’s first date since the release of the new album “Utopia” (which took place just four days before its release, on July 28 last year). , surpassed half a billion plays on Spotify). The show will be an incentive that will allow this year’s events held by the Circus Maximus to touch 300,000 total attendancethanks to 60,000 people at the Bruce Springsteen concert on May 21st, 45,000 people at the Guns N’ Roses concert on July 8th, 60,000 people at the Marco Mengoni end-of-tour party on July 15th, and 70,000 people at the Imagine Dragons concert last Saturday. 370,000 people is the total number of spectators who attended the concerts organized by the Snai La Maura Hippodrome in Milan this summer.: Only The Weeknd from July 26 to July 27 with two Italian concerts of his “After Hours Til Dawn Tour” exceeded 160,000 attendances, Red Hot Chili Peppers and Arctic Monkeys respectively on July 2 and 15 played for 65,000 spectators.
San Siro vs. Olimpico, between real or perceived sellouts
TO San Siro this year they would reach approx. 1 million total attendance. If Coldplay Poker (224,000 total viewers for the dates 25, 26, 28 and 29 June), trio Tiziano Ferro (more than 160,000 viewers on the dates June 15, 17 and 18) and shotguns Nuclear Tactical Penguins (more than 120,000 viewers on the dates of July 11 and 12), Last (July 17 and 18) Maneskins (July 24 and 25) misled Milan that they could clearly separate Rome, as a result, the distance between the two cities and on the field of stadiums turned out to be minimal.
Although one could count on fewer events, only 17, with the show hosted by the Olympic Stadium. the total number of visitors to the capital reached 960,000.. Three Ultimo concerts on July 7, 8 and 10 brought beauty together 195 thousand viewers. Vasco (June 16 and 17), Tiziano Ferro (June 24 and 25), I Maneskins (July 20 and 21) Nuclear tactical penguins (July 23 and 24) addressed ca. 120 thousand viewers every. All this, of course, provided that the official data is good, in the absence of objective evidence such as C1 Siae modules, the only documents capable of certifying the number of tickets actually sold per show. It must be said that The Olimpico in Rome also managed to secure two highly anticipated premieres such as Depeche Mode and Muse.passing through Italy with their respective international tours: on July 12, the “Personal Jesus” group at the Olimpico performed in front of 55,000 spectators (before making a stop on the 14th at San Siro and closing the Italian mini-tour on the 16th at Dall ‘Ara in Bologna), and Matt Bellamy and his partners performed in front of 40,000 fans on July 18 (four days before the show on the 22nd in Milan). And by 2024, the Capital is preparing a counteroffensive: in addition to the past Coldplay 240,000 tickets sold for four dates July 12, 13, 15 and 16, 2024 (all tickets sold out) expected”stream of international artists”, even if the Campidoglio is silent about the names. Among Italians, Ultimo has already announced two new dates at his city’s stadium, scheduled for 22 and 23 June 2024. And if in Milan i-Days attracted 300,000 viewers thanks to international superstars such as Liam Gallagher, Rosalia, The Black Keys and Florence and the Machine in the capital The total number of visits to Rock in Roma exceeded 200,000 people.a figure achieved by focusing, beyond events such as the Arctic Monkeys concert on July 16 for 34,000 fans, or the Imagine Dragons spin-off last Saturday at the Circus Maximus, filled as never before, on names such as Salmo, Jollier (amongst Italians is the one who has won the most tickets for the Capannel Racecourse: 20 thousand), Lazza, Capo Plaza, Coez and Article 31. In the Auditorium Parco della Musica billboard Summer festival in Rome registered 153 thousand tickets sold by hosting icons such as Bob DylanSting and Sigur Ros, as well as Italian pop stars such as Madame, Mr. Rain, Carl Brave.
Rome open city
Except for the closed city. Rome’s success against its rival Milan is also helped by the intuition of the Capitol administration, which opens wide the doors of the most impressive and fascinating places in the city, which in the past were only partially “exploited”. If Circus Maximus has become the new crossroads of Italian live music.a few meters from the historic stadium le Thermal baths of Caracalla don’t stand aside and watch: between screenings Sugarthose of Antonello Venditti and Francesco de Gregori and these gods Negramaro tickets sold close to 50 thousand units. “We have demonstrated that in addition to the historical and monumental charm of the Eternal City, there is an attentive administration capable of seizing the opportunities that enrich the city’s economy and image. Rome has become a coveted stage for artists to suit the tastes of all ages.“, they exalt themselves in the Campidoglio.