On Monday morning, LeBron James filmed a commercial for one of the many brands he’s associated with. Savannah James debuted a video of the NBA star with one of the top players in football on Instagram.
In the ad, LeBron James and Erling Haaland wear Beats by Dre headphones as they prepare for game day. The company was originally founded by hip-hop icon Dr Dre and was acquired by Apple in 2014.
Savannah James also appears in Beats commercials. Initially, she left the Los Angeles Lakers and forwarded a voicemail while he was on the road. As for Haaland, he’s listening to a motivational message from his father.
•
The ad also hints at one of LeBron’s biggest goals before he decided to give it up for good. Over the past two years, he has repeatedly talked about wanting to play in the NBA with his oldest son. In this video, it not only mentions wanting to play with Bronny, but also Bryce James. Bronny is preparing for his freshman season at USC, while Bryce has begun his junior year of high school.
The ad airs ahead of the start of LeBron’s 21st season in the NBA. He and the Lakers will face the Denver Nuggets in a rematch of the Western Conference Finals on Tuesday night.
How long has LeBron James been a Beats ambassador?
One of the biggest stars in all of professional sports, LeBron James has collaborated with countless different brands over the years. Beats, however, may be one of his longest-lasting business relationships.
In 2008, during his early days with the Cleveland Cavaliers, LeBron became a Beats ambassador. The company has worked with the 19-time All-Star for much of his historic career.
LeBron isn’t the only member of his family to have a deal with the music company. During his senior year of high school, Bronny James became the first high school athlete to partner with Beats.
Along with LeBron, Beats has signed deals with countless different NBA stars over the years. Some of those names include Jayson Tatum, Ben Simmons, Draymond Green, Karl-Anthony Towns and James Harden.