Sean “Diddy” Combs Accuses Diageo of Racism: The Spirits Giant Allegedly Restricted Distribution of Its Vodka and Tequila Brands in Urban Areas Because of the Color of His Skin
rapper Sean “Diddy” Combs apparently charged the behemoth of spirits diego Of Casteism, Originally, according to the rapper, Diageo would have limited distribution of its vodka and tequila brands in urban areas because of the color of his skin.
Didi vs Diageo on vodka, tequila and racism
Sean “Diddy” Combs files a New York lawsuit against Diageo, claiming the company won’t keep its promises investing in its Ciroc vodka and DeLeon tequila brands, And not for the money problem: Didi explained that Diageo has quietly given money to other brands, but not its own.
But there’s more: Didi claims Diageo allegedly told her it would limited distribution of brands partly because of rappers in urban areas her skin color, The complaint states that “Hiding in the language of diversity and equality is good for business for Diageo, but it is all a lie. Diageo prominently includes photographs of its black partners in advertising materials and press releases, but its words only give the illusion of inclusion.,
The lawsuit filed Wednesday in New York Supreme Court alleges that Diageo treated Didi’s brands as products “urban” of inferior quality, thus depriving Ciroc and DeLeon of resources to focus investment on brands such as George Clooney’s Casamigos Tequila (The actor was recently subjected to good-natured teasing by Dwayne Johnson over the sales numbers of related tequila brands), a brand that Diageo bought in 2017 for $1 billion.
Combs also said in the lawsuit that he had been told that some of Diageo’s leaders had expressed displeasure with him over the amount he made. And Diageo? Well the Behemoth has denied allegations of racism, According to Diageo “This is a commercial dispute”, Giant said it was sad that Mr. Combs chose to deflect the question into something different. As a group, they respect Mr. Combs as an artist and entrepreneur, but their accusations lack basis and believe the facts will prove he was treated fairly.
ah, combs even specified in the lawsuit he wanted to ask billions of dollars lost For other legal proceedings against Diageo.