Selena Gomez begins a new business venture. After becoming a successful beauty entrepreneur with her firm Rare Beauty, the multidisciplinary artist launches as swimwear designer with one of his friends.
Gomez has collaborated with the La’Mariette brand, owned by her friend Theresa Mingus and her partner Morgan Brutocao, in the design of a capsule collection consisting of six pieces: two tops, two bottom parts, a swimsuit and a sarong, all in the Aura print, also created by the actress.
In a video posted by the brand, the Mexican-born singer states: “After reviewing several color samples, purple was my favorite. I wanted to get away from colors I’m more used to like red and white.” The end result is an intense purple hue with abstract shapes dotted with neon greens and oranges.
“The Aura print is inspired by Selena, her aura shines in everything she does and we want everyone to feel that kind of transformative feeling of being your most authentic self,” explains Brutocao. “Selena’s self-confidence is unmatched and being able to design a print that embodies that idea is very rewarding.”
We have been able to see several images of Selena, who lately he has been honest about how hard it is to pretend to lead a perfect life., showing off the different models of the collection, which has gone on sale this weekend and which she herself has shared on her networks with this message.
“What I love about this brand is that it celebrates women who love their bodies unconditionally and they give themselves the honor they deserve. I hope you like it as much as I do.”
In photography, in a sensual pose, Gómez wears very long neon green nails, work of Tom Bachik, and holds her platinum blonde ponytail as she looks at the camera, dressed in a piece swimsuit named Gracie in honor of the artist’s little sister.
It’s not the first time the singer has partnered with the brand, which her friend Theres Mingus launched in 2019 under the name Krahs. In 2020 Gomez posed in a signature swimsuit, blue zippered, showing her kidney transplant scar, something she herself acknowledged was not easy.
“When I received my kidney transplant I remember that at first it was very difficult for me to show my scar. She didn’t want to go out in the photos so she wore things that covered her. Now, more than ever, I feel confident in myself and what I went through… and I’m proud of it. [Theresa] congratulations on what you’re doing for women launching La’Mariette, whose message is simply that… all bodies are beautiful.”