Serena Williams took to social media to let fans know what she’s been doing with her time away from tennis.
Williams shared a TikTok video in which she discussed her investing business, which she started long before she “quit tennis.”
Many of his investments have made headlines, such as his stake in the Miami Dolphins.
Williams formed an investment group with Natalie Portman, Eva Longoria, Mia Hamm and Becky G in July 2022 to back the National Women’s Soccer League (NSWL) . The women, along with Williams’ daughter Olympia, co-own Angel City Football Club, which became the 11th franchise franchise in New South Wales and is based in Los Angeles.
She is most proud of helping small businesses get off the ground and building diversity in a variety of areas.
“Hey guys, I thought it would be really interesting to talk about what I’m doing now because I’m not playing professional tennis anymore. It kind of evolved from that. One of the things I’ve been doing for years is investing,” Serena Williams said in her latest TikTok video.
“So I invest in a lot of companies, early-stage companies, so I think early stage, companies just starting out. And, I’ve been doing that, I’ve actually been investing for over 14 years.”
Williams found himself increasingly involved in investing and was proud of his success, including investing in startups that would become unicorns.
She said investing was her backup plan, but that proved more likely than her tennis career.
“As an entrepreneur, when I was playing tennis, it was very important to me to have a plan B while executing plan A. It sounds weird, like a plan B. But it’s fun, to me It’s really important to just do it, she added. “So, in my personal portfolio, I’m probably invested in over 85 companies? Additionally, there are 14 unicorns and some decacorns. “
Serena Ventures was founded in 2014 in Washington, D.C., by Williams and Alison Rapaport Stilman to help “businesses whose perspectives and innovation level the playing field for women and people of color.”
However, she didn’t post about the company until April 2019 on Instagram. The company is currently headquartered in the San Francisco Bay Area, California, and is actively seeking early-stage, Series A, B, C and seed investments.
Serena Ventures manages a broad portfolio of 64 companies in consumer products and services, information technology, TMT, healthcare, e-commerce and wellness.
According to the company’s website, 53% of the 64 companies were founded by women and 76% were founded by entrepreneurs from historically underrepresented backgrounds.
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