International star and GRAMMY® and Latin GRAMMY® award winner Shakira will receive the coveted MTV Video Vanguard Award from Toyota. This is the first time this award has been presented to a South American performer. Shakira will accept the award and perform on the MTV stage for the first time in 17 years at the 2023 VMAs, which will be broadcast live from the Prudential Center on the night of September 12-13.

The four-time VMA winner, who brought home her first Moon Persona in 2002 for International Viewers’ Choice (North Latin America), received four nominations this year for Best Collaboration, Best Latino (x2) and the coveted “Artist of the Year”

“Shakira is a truly global force who continues to inspire and influence the masses with her unique musical prowess. She is a trailblazer for women around the world and one of the first female artists to lead the globalization of Latin American music,” said Bruce Gillmer, President of Music, Music Talent, Programming and Events at Paramount and Director of Content, Paramount+ Music Division. “His huge impact on the music landscape will be lasting as he continues to create and entertain at the highest level.”

This year, Shakira became the first female artist of all time to debut on the top 10 of the Billboard Hot 100 with the Spanish-language track “BZRP Music Sessions Vol. 53” and again with “TQG” a month later.

Shakira recently made history by taking the top three positions on the Billboard Latin Pop Airplay Chart, a feat never before achieved in the chart’s nearly 30-year history.

Earlier this year with “BZRP Music Sessions Vol. 53” it broke 14 Guinness World Records, including the most streamed Latin song on Spotify in 24 hours, the most viewed Latin song on YouTube in 24 hours, the fastest Latin song to reach 100 million views on YouTube. and the most played Latin song on Spotify for the week.

Previous winners of the Michael Jackson Vanguard Award have included Beyoncé, Nicki Minaj, Madonna, Janet Jackson, LL Cool J, Jennifer Lopez, Rihanna, Justin Timberlake and Missy Elliott. David Bowie, The Beatles and director Richard Lester received the award at the first VMAs (1984).

Among Shakira’s many memorable moments from previous VMAs:

Her memorable VMA debut came in 2002 with her performance of “Objection (Tango)” with belly dance moves and impressive crowd surfing.

In 2005, he made VMA history with his first performance entirely in Spanish, captivating fans with “La Tortura”. Alejandro Sans.

The Colombian superstar’s last VMA performance was in 2006, when she teamed up with colleague Wyclef Jean for their #1 hit “Hips Don’t Lie”.

Shakira’s impressive list of VMA records includes:

After his first win in 2000, Shakira’s dominance in several VMA categories included a repeat win for International Viewers’ Choice (North Latin America) in 2002, as well as three other nominations in the same category.

The 30-time VMA nominee recently took home the coveted Moon Man in 2007 for his most amazing collaboration with Beyoncé in Beautiful Liar.

Toyota Motor North America’s participation in the 2023 VMAs includes:

This is Toyota’s fifth consecutive year as a VMA sponsor and the first consecutive year associated with the Video Vanguard Award after four years of remote performance sponsorship of the Toyota Stage.

To celebrate Shakira’s iconic career and Video Vanguard’s upcoming performance, MTV and Toyota will celebrate the honor with lengthy musical content created by Paramount Brand Studio that debuts during the VMA broadcast, a Shakira fan party on show night, and never-before-seen behind-the-scenes moments that fans won’t want. skip.

“Engaging our partners in cultural dialogue through holistic storytelling is what we do best,” said Dario Spina, director of marketing at Paramount Brand Studio. “Toyota has been a valued partner of the VMAs for many years and we are thrilled to partner with them to celebrate Shakira’s musical impact and career as this year’s Video Vanguard winner.”

“Toyota has partnered with the MTV VMAs to bring innovative and memorable performances to the show for five years,” said Jessamyn Merrill, General Manager, Media and Digital Relations, Toyota Motor North America. “This year is no different: Toyota is sponsoring the Video Vanguard Award for the first time in the automotive industry to honor and honor Latin American icon and global superstar Shakira.”

In Italy, the show will air live in the original language on the night of September 12-13, starting at 02:00 on MTV (Sky 131 and broadcast on NOW) and MTV Music (Sky 132 and 704). preview is expected starting at 00.30.

Subtitled replays will air on MTV (Sky Channel 131 and streaming on NOW) on September 13 at 10:00 PM, September 15 at 11:55 PM and September 17 at 7:35 AM, on MTV Music (Sky Channels 132 and 704) at September. 13th at 10pm with pre-show repeat and full show at 11.30pm, September 14th at 12.00pm, September 15th at 10pm, September 16th at 7pm and September 17th at 1pm and on VH1 (Canale Sky 715) September 13th at 11pm.

Demi Lovato, Karol G, Moneskin and Stray Kids are the first internationally known artists to perform at the 2023 VMAs. More artists will be announced soon.

Taylor Swift (8), followed by SZA (6), Dodja Cat, Kim Petras, Miley Cyrus, Nicki Minaj, Olivia Rodrigo and Sam Smith (5 each), as well as BLACKPINK, Diddy and Shakira (each 4).

Until September 1st, fans will be able to vote for their favorite artists in 15 gender-neutral categories, including the all-new Best Afrobeats category, as well as the coveted Burger King® Video of the Year and Artist of the Year categories by visiting voice. Voting for “Best New Artist” will also continue during the show on Tuesday, September 12th. Nominations in social categories, including “Group of the Year” and “Song of the Summer”, will be announced later.

Credit_ Jaume de la Iguana

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