Shein: What’s Behind the E-Commerce Platform

she in this is a forum chinese e-commerce Also used more and more in Italy. After all, the reasons for the success are soon explained 2 main reasons: I Low prices and very original clothing and accessories, Exactly what is sold on Shine it is rarely found In physical stores or at other online stores. Suffice it to say that, in the homeland of fashion and elegance par excellence, what it Franceconquered the portal sixth place Absolute best among online clothing sellers. However, few people know what its products hide,

company

SHEIN is a Chinese brand that exists since 2008But it’s been going viral for a few years now, so it was smart to capture the trends generation z and reproduce them in very cheap fabrics combined with a good social media presence, The brand has invested heavily in influencer marketing

And his social media presence is huge, he has collaborated with big names like katy perry And Hailey BieberRevealed pop up In England and the United States and even then, the cloth continues to be sold at very low prices. They are launched according to the brand 500 new clothing items per day, The explanation given on the site is that they test a product with only print runs 50-100 pieces And, if they see that the trend has taken hold, they start Mass production,

Blame

international news agency reuters Checked the truth behind the official statements available on the page social responsibility On a company website that claims to have good working conditions and is not related to work slave or juvenile, However, according to a study reutersthis information they can’t be so true, contacted the reporter Victoria Valdesiis the brand refused to disclose its annual revenue – Brands with higher revenues in many countries 36 million pounds are legally required to submit a series of Information about working conditions in their factories, Analysts estimate SHEIN’s revenue to be approx. £5 billion a year, with an estimated market value of £15 billion. we know that fast fashion

does nothing about loopholes in labor laws in many countries, but major brand rivals, such as H&M, Asos, boohoo And ZadarPublish report today with various transparency data, in the matter of H&M And inditexThis data also includes iAddress and specific factory name the brands they use. In addition, the brand is often accused of Plagiarism By various small creatives and designers. In the recent case, the designer Bailey Prado China retailer accused of copying over 40 crocheted dresses. The brand has removed 10 of these pieces from circulation and has put the rest up for sale.

Cases like this raise the question of how long people will turn a blind eye to working conditions like slavery and child labor in order to get nice new clothes at low cost. It’s important to remember that if a consumer isn’t paying the right price for a dress, it’s because someone else, somewhere – perhaps on the other side of the world – is., It is also important to reinforce the need for legislation that requires brands to be more transparent and scrutinize the conditions of their factories and employees (see also E-commerce: 10 ways to save money and shop online without worries) Tips).

Why not shop on Shein? Reasons behind the criticism (cliomakeup.com)

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