Anne Hathaway is the new face of Shiseido Vital Perfection, a leading anti-aging skincare line that defies aging with 15 unique products based on groundbreaking research to unlock the skin’s inner potential. “New York is a very significant place because this is where my relationship with Anna began, an inspiring journey to say the least. Anne collaborated with us throughout the creative process to achieve Vitalia Perfection’s statement: “Potential has no age.” This versatile technology and formulation of the line helps unleash the potential of your skin by nourishing, protecting and harmonizing it,” says Echo Lo, vice president of the Shiseido brand. The event was celebrated in New York with 150 people in attendance, including lifestyle writer Candace Kumai as master of ceremonies; fashion and beauty expert Jenna Rennert; Miss Universe 2016 Iris Mittenaere; Italian actress Francesca Chillemi; Brazilian fashion icon Silvia Braz; Singaporean actress Sheila Sim and many others. The evening spent at The Sky Lounge was dressed in the timeless elegance of gold. “I love that Vital Perfection is designed to work in harmony with the body. It is based on research that engages the same networks that promote the flow of nutrients to keep skin looking its best, working effectively and naturally with the body to deliver the best skin care results. I have always been fascinated by the philosophy of this line: it combines elegance, tradition and knowledge acquired over time in such a balanced and detailed way,” says Anne Hathaway, Global Ambassador of Shiseido Vital Perfection. Decades of research have taken the skin care line to the next level. In addition to providing anti-aging treatments to work harmoniously with the skin’s natural processes and thus harness its full potential. The brand has also developed LiftDefine Radiance Night Concentrate to more effectively counteract sagging. Through in-depth analysis, the brand’s Japanese researchers discovered the skin’s muscle system that resists gravity. Equipped with LiftDynamic 4D technology, this concentrate significantly improves oval relaxation during sleep.