Skims, first store to come in 2024

Kim Kardashian will open the first permanent store of underwear and shapewear brand Skims in 2024. Physical store openings will include outlets in the United States and around the world, with its first flagship store in Los Angeles in the first half of 2024, followed by a second opening in New York. The California location will cover more than 460 square meters, and will be located in West Hollywood, on Sunset Boulevard, near the Supreme store.

“Kim and I envision a future in which in a few years wherever there is an Apple Store or a Nike store in the world, there will be a Skims store,” Skims co-founder and CEO Jens Grede told Bloomberg. “It marks the second chapter.” Currently, Skims has opened pop-up stores in Selfridges department store in London and Rockefeller Center in New York. The brand, in 2019, made its debut as an online business through partnerships with brands such as Nordstrom and Saks Fifth Avenue. During 2024, Skims aims to open at least 4 stores, initially in strategic points such as Dallas, Atlanta and Miami. Subsequently, expansion of mono-brand stores overseas will also be considered, with trials in cities such as Paris and Hong Kong. “Our strategy is to open important stores in the largest cities of the world,” said Jens Grede.

Skims was valued at $3.2 billion in a recent financing round, and is expected to generate net sales of about $750 million in 2023. In addition, Kim Kardashian recently posed for the cover of Time 100 as the logo of Skims, one of the most influential companies of 2023.

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