Skims, the first permanent store in 2024. it will be in los angeles

SKIMSUnderwear, loungewear and swimwear brand co-founded by Kim Kardashian And jens grade Next year in 2019 it will open its first permanent store. the news appeared on Bloomberg, That said, the Skims flagship will debut in Los Angeles in the first half of 2024, followed by a second opening in New York. The Californian store, with an exhibition area of ​​more than 460 square meters, will be located in West Hollywood, on Sunset Boulevard, close to outlets of streetwear brands such as. supreme And relatives,

“In the future, Kim and I anticipate having a Skims store anywhere in the world Apple or a shop Nike – A said Bloomberg Jens Grade -. The first opening in 2024 marks the beginning of a new chapter for Skims.

The press agency always reminds that the label made its debut in 2019 as an online, direct-to-consumer business, venturing into the wholesale channel through partnerships with brands such as nordstrom And Saks Fifth Avenue, Furthermore, in recent months, skims have opened temporary pop-ups. Selfridges in london and on Rockefeller Center from New York.

Destinations included in the retail development project by management include Dallas, Atlanta and Miami, as well as Paris and Hong Kong. Today Skims e-shop generates around 20% of its business abroad.

Skims is expected to achieve net sales of approximately $750 million (over €684 million) in 2023, up from approximately $500 million last year. In 2022, a round of financing valued the brand at $3.2 billion. Investors include hedge funds Lone Pine Capital and venture capital firms develop capital And Fantasy Enterprise. The valuation doubled in a matter of months, with Skims valued at $1.6 billion by April 2021.

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