Soccercore: The latest style trend comes straight from soccer

soccercore: The hottest trend of the year comes from sports. Here’s how football conquered fashion, and how fashion may have affected stadium attendance.

Football shirts are everywhere, it’s impossible not to notice them: on the street, on social media and in photo shoots for brands and fashion magazines. A term has been coined to describe this phenomenon, soccercorewhich is followed by a number of synonyms, including blockcore And brazil corewhich claims its origin. And if once it seemed that fashion and football are two universes that are unable to communicate, today the situation has definitely changed.

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There’s never a time when celebrities from the world of entertainment or fashion like Drake and Emily Ratajkowski are seen passing by the Brazilian or Italian national team, wearing shirts, tracksuits and pants of various teams from Juventus to Napoli (and by the way, it looks like our national team’s 90s kit is the best thing in football in terms of fashion). Therefore, it is no longer a question of pure football faith, but of a desire to engage with the game and its aesthetics.

, Chiara Ferragni was also seen wearing a Real Madrid crop-top before leaving for Mykonos, although she did not appear to be part of it. blancos (nicknamed by fans).

The latter also recently chose to wear a suit from young designer Marcello Pipitone, who has dedicated several items of his line to his love for football, because he was fascinated by “the bond that a simple T-shirt can create with thousands of people”, he told Vogue. Even Jezebel Cormio, one of the designers chosen for the Fashion Panorama project (the traveling fashion exhibition that takes Made in Italy around the world), turned her brand into a soccer team on the occasion of Milan Fashion Week in February, only instead of using gloves or a ball to play with, she made them into cool genderless accessories.

away from the limelight

soccercore It also finds expression – and above all – off the catwalk or in the wardrobe of celebrities. This trend is more on the road than anywhere else., Be it summer or winter, it seems men and women have learned to style these tees in anything from casual to dressy. It’s time to dive deep into the wardrobe of our parents: the opportunities to find an old football shirt, which is the most sought-after item of the moment, are enormous.

impact on stadiums

It is interesting to note that, in the same years that people have opted to wear football shirts even away from the stadium, the turnout percentage is higher than usual. Indeed, according to Calcio e Finanza, the 2022/2023 Serie A season is the season with the best average attendance since 2000. Has seeing people in football uniforms caused constant FOMO in the stadium? A fear of missing out Definitely positive, it is clear, able to generate interest in the sport, the possibility to spend time with the people you love and have fun and, of course, also benefit from it.

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