Cross-media collaboration between social networks and televisioncapable of uniting two worlds and two audiences: he comes “Stang in the Sky” entry into the Sky family for social media star Mattia Stangi, a format created by Straeasy and produced by Streamland, a business unit of One Shot Group. “Stang in the Sky” this is a new initiative that starts with 12-th of September will be broadcast both on broadcast channels and on social platforms, a new digital format full of surprises and laughter, characterized by numerous social media content, including video “pills”. short-lived, which will air on Sky TV and social channels Sky and Mattia. “Stang in the Sky” seeks to unite two audiences and two languages, addressing one in particular younger audience – for example, multi-faceted and relevant to Sky millennials – through content that meets their expectations and interests.
Pills “Stang in the Sky” – first on Sky Uno on Tuesday 12 September at 6.45pm – they’ll see Mattia was catapulted into the most famous and beloved games. Sky offers: on the most armored sets of the upcoming series, on the stadiums and circuits of the most exciting sporting events and on the stages of the most exciting shows. Thanks to its creativity, which is now very recognizable among the app’s audience, and its ability to always attract the attention of a dynamic audience accustomed to “swipe” and enjoy very fast content just as quickly, Mattia will be able to offer even more engaging content and entertainment by combining television and social media, creating clips that can interrupt both the scrolling and swiping of audiences.
Who is Mattia Stanga
Bresciano, born in 1998, Mattia Stanga is one of the most famous authors and influencers on the Italian scene: This is a laugh machine. Since March 2020, he has been the face of POV TikTok Italia thanks to his ironic and extremely real depiction of scenes of everyday life: a mother opening the windows while you sleep, a father playing Tetris with suitcases before leaving on a trip. holidays, she is your teacher, your dentist… and much more: she led behind-the-scenes interviews of the Eurovision Song Contest 2022 in Turin for TikTok. That same year, he published his first podcast. -Are you Stanga? The number of streams on Spotify exceeded 3 million. In 2023 it was included in Forbes ranking of 100 innovators under 30 in the Creator category. Today, he has nearly 3 million followers on TikTok and the same on Instagram, and is known mostly for his natural comedic timing and innate creativity. Its content is light and cheerful, characterized by strong authenticity, attention to detail and an unmistakable Bressian accent. Mattia has been an ambassador for many brands and collaborates with many fashion and luxury brands.