Tom Brady’s TB12 fitness model consists of multiple positions at any one time, including Expansion vision. Contraction may be the keyword right now.
Dale Arnold reports that the TB12 facility “It seems to be closing” Brady and his showman, Alex Guerrero, are no longer in business together.
As Ben Volin pointed out boston globe, something is happening with TB12. online”store locator” currently returns an error message instead of the address of the business location.
That said, Guerrero told Walling that Guerrero and Brady Continue to do business together.
Still, something seems to be happening. Whether the paradigm is shifting, the company is changing, or something else is happening that is not immediately apparent, the effort appears to be at or past a crossroads.
TB12 Online Store continue operations.
During the epidemic, TB12 Received over $960,000 in PPP loan.
Time will tell what, if anything, these new developments mean. Even though Brady is no longer playing games, he still commands a high profile. But if TB12’s business model isn’t profitable yet, change is inevitable at some point.
While this may not be the sudden flameout Brady’s cryptocurrency sponsor FTX experienced last year, it does appear that some form of shakeup is taking place.