The arrival of Squishmallow soft toys (complete with unique playlists) at McDonald’s Happy Meals is in great anticipation. But the question is always the same, will they come here too?
good news for fans of Squishmellow: I Teddy Bear which are currently underpopulated in the United States will arrive in the spring collection of McDonald’s Happy Meal, However, it is not yet clear whether this collaboration between McDonald’s and JazzWares, the maker of soft toys, will reach Italy as well.
What is known about the Squishmallow plushies at McDonald’s Happy Meals?
What is known so far is that thanks to this collaboration, anyone who buys a Happy Meal from McDonald’s will receive one of 24 collectable squishmallows Made specifically for this promotion. These will be exclusive and seasonal soft toys. Also one of 14 of these soft toys will be dedicated playlistCreated by Universal Music Group to showcase the unique personality of that stuffed animal.
Customers will be able to scan a specific playlist to access this playlist QR code Available on Squishmallow packaging or on Happy Meal boxes.
Gerhard Runken, Senior Vice President of Branding and Marketing jazzwareexplained that by partnering with McDonald’s, they are able to offer fans a 360-degree Squishmallow experience, which includes Exclusive Digital Playlist of this special edition of Squishmallow.
it appears that Only 10-12 versions will be available at each McDonald’s restaurant of these Squishmellows in Happy Meals, which means you’ll have to go to more than one McDonald’s to collect them all. At present it is not known which artist’s They will be present in their playlist, but it is already possible to guess some names, as Universal Musical Group has some famous names like Taylor Swift, Ariana Grande, Billie Eilish and The Weeknd.
jennifer del vecchioThe senior director of worldwide promotional campaigns and partnerships at McDonald’s explained: “This Happy Meal campaign brings together the worlds of McDonald’s, Squishmallow and music to enhance the fan experience and grow our iconic Happy Meal brand in the culture. Adding exclusive music playlists to our toys is new to Happy Meal and we are extremely proud to partner with Squishmellows from Jazzwares, the world’s No. 1 plush brand. Number 1 in the world and with Universal Music Group for this initiative”,
Now, for those unfamiliar with Squishmallows, they are round plush and soft. There are many collections that vary by animal, theme, colors, and dimensions. His popularity really exploded in 2020 when the pandemic kept people at home: many collect them, publishing his collection online. And there is also a market for collectors who buy and resell some of these soft toys for high prices.